Ashok A Cherian Email & Phone Number

Los Angeles, California, US

Los Angeles, California, US

Mumbai, Maharashtra, IN

Mumbai, Maharashtra, IN

Lead the marketing, brand building and growth of Smaaash – an urban sport centre, which has gaming, entertainment and F&B. SMAAASH has eight centres in India - Mumbai, Gurgaon 1 & 2, Noida, Hyderabad, Bangalore, Noida and Ludhiana. Helped launch and run the first overseas centre in the Mall Of America, Minnesota

• Provided Business Strategy, Marketing, PR and Brand Solutions to diverse clients from Real Estate, Entertainment, Technology & Sports.
• On the Advisory Board of Audiby Magazine – India’s first Music & Technology Magazine.
• Guest Lecturer, conducted an ‘Entertainment Marketing’ Honors Programme at St.Xavier’s College, Mumbai.
• As a passion project, managed the iconic band -­‐ Colonial Cousins – Lesle Lewis & Hariharan.

• Helped set up Naked Communications’ India operation (12th of 17 global offices). Launched Naked India’s verticals – Entertainment, Digital & Econometrics.
• Assisted Business Development and delivery of Naked’s acclaimed Integrated Marketing Communication Consulting model.
• Clients across FMCG, Lifestyle, Telecom, Entertainment, Advertising, etc. (Confidential Consulting work – specifics available on request)
• Led and executed the Social Media practice for large clients.

• To understand and experience businesses other than the usual Media and Entertainment ones, provided business strategy road maps and marketing solutions to purely non-Media clients:
• An Educational Chain
• Non Profit Organization
• Sales & Distribution Company

Mumbai, Maharashtra, IN

• Part of the leadership team that launched two channels and brands -­‐ Bindass & Bindass Movies.
• Formulated the annual marketing plan and developed the programming/marketing P&L.
• Reporting to the CEO, led a team of 10 individuals and 5 agencies across Marketing (ATL, BTL, Consumer, Trade & more,) Events, Digital and PR.
• Supported the sales team in revenue generation and brand solutions.

Mumbai, Maharashtra, IN

• Led the sponsorship marketing team that provides clients with innovative ideas/solutions toseamlessly integrate their brand values into MTV’s projects/shows.
• Maximized -­‐ marketing budgets, client’s resources and brand MTV to create buzz among trade/consumers and to achieve show ratings.
• Additionally handled MTV Digital (Mobile & Web) marketing and training and supporting the marketing team in MTV Pakistan.
• Marketing Lead & Casting Director on reality show MTV Hero Honda Roadies. ‘Picked’ 10 of 24 Roadies.

• Part of the core content team that launched mtvindia.com and spread MTV India’s creativeDNA on the web. Sustained production of edgy content to create an involved online community.
• Set up and operated a 6-­‐city network of over 55 campus correspondents.
• Managed entertainment giants Baz Luhrmann and Richard Gere at MTV events.

Navi Mumbai, Maharashtra, IN

• Honed multitasking skills, while doing equal amounts of advertising, editorial, journalistic & supervision of printing production at – ‘India’s most popular campus magazine’.
• Helped JAM achieve the Audit Bureau Circulation of 25,000 copies per fortnight.
• Co-­‐founder of the popular website www.jammag.com

• First brush with corporate life at a Japanese Trading Company involved in the distribution of Toshiba & Fuji electrical parts.
• Helped identify and set up the fully functional Indian liaison office as per the needs of the Japanese HQ.
• Helped acclimatize the Japanese team to Mumbai’s pace and culture.

Executive Program In Management, Business Administration And Management, General

Post Graduate Program In Artificial Intelligence For Leaders, Artificial Intelligence

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