Lead the marketing, brand building and growth of Smaaash – an urban sport centre, which has gaming, entertainment and F&B. SMAAASH has eight centres in India - Mumbai, Gurgaon 1 & 2, Noida, Hyderabad, Bangalore, Noida and Ludhiana. Helped launch and run the first overseas centre in the Mall Of America, Minnesota

Provided Business Strategy, Marketing, PR and Brand Solutions to diverse clients from Real Estate, Entertainment, Technology & Sports.• On the Advisory Board of Audiby Magazine – India’s first Music & Technology Magazine.• Guest Lecturer, conducted an ‘Entertainment Marketing’ Honors Programme at St.Xavier’s College, Mumbai.• As a passion project, managed the iconic band -­‐ Colonial Cousins – Lesle Lewis & Hariharan.

Helped set up Naked Communications’ India operation (12th of 17 global offices). Launched Naked India’s verticals – Entertainment, Digital & Econometrics.• Assisted Business Development and delivery of Naked’s acclaimed Integrated Marketing Communication Consulting model. • Clients across FMCG, Lifestyle, Telecom, Entertainment, Advertising, etc. (Confidential Consulting work – specifics available on request)• Led and executed the Social Media practice for large clients.

To understand and experience businesses other than the usual Media and Entertainment ones, provided business strategy road maps and marketing solutions to purely non-Media clients:• An Educational Chain• Non Profit Organization• Sales & Distribution Company

Part of the leadership team that launched two channels and brands -­‐ Bindass & Bindass Movies. • Formulated the annual marketing plan and developed the programming/marketing P&L. • Reporting to the CEO, led a team of 10 individuals and 5 agencies across Marketing (ATL, BTL, Consumer, Trade & more,) Events, Digital and PR.• Supported the sales team in revenue generation and brand solutions.

Led the sponsorship marketing team that provides clients with innovative ideas/solutions toseamlessly integrate their brand values into MTV’s projects/shows.• Maximized -­‐ marketing budgets, client’s resources and brand MTV to create buzz among trade/consumers and to achieve show ratings.• Additionally handled MTV Digital (Mobile & Web) marketing and training and supporting the marketing team in MTV Pakistan.• Marketing Lead & Casting Director on reality show MTV Hero Honda Roadies. ‘Picked’ 10 of 24 Roadies.

Part of the core content team that launched mtvindia.com and spread MTV India’s creativeDNA on the web. Sustained production of edgy content to create an involved online community.• Set up and operated a 6-­‐city network of over 55 campus correspondents.• Managed entertainment giants Baz Luhrmann and Richard Gere at MTV events.

Honed multitasking skills, while doing equal amounts of advertising, editorial, journalistic & supervision of printing production at – ‘India’s most popular campus magazine’. • Helped JAM achieve the Audit Bureau Circulation of 25,000 copies per fortnight.• Co-­‐founder of the popular website www.jammag.com

First brush with corporate life at a Japanese Trading Company involved in the distribution of Toshiba & Fuji electrical parts.• Helped identify and set up the fully functional Indian liaison office as per the needs of the Japanese HQ. • Helped acclimatize the Japanese team to Mumbai’s pace and culture.