Growth Path: AVP/ Business Head – CE & HA > Apr 2019 Sr. General Manager - CE & HA > Apr 2018 – Mar 2019 General Manager – CE & HA > Apr 2016 – Mar 2018 Deputy General Manager – CE & HA > Apr 2014 – Mar 2016 Assistant General Manager – CE & HA > Apr 2013 – Mar 2014 National Sales Manager – CE & HA > Apr 2011 – Mar 2013 Regional Sales Manager- All Divisions > Feb 2007 – Mar 2011 I spearheaded the Consumer Electronics & Home Appliances… Show more Growth Path: AVP/ Business Head – CE & HA > Apr 2019 Sr. General Manager - CE & HA > Apr 2018 – Mar 2019 General Manager – CE & HA > Apr 2016 – Mar 2018 Deputy General Manager – CE & HA > Apr 2014 – Mar 2016 Assistant General Manager – CE & HA > Apr 2013 – Mar 2014 National Sales Manager – CE & HA > Apr 2011 – Mar 2013 Regional Sales Manager- All Divisions > Feb 2007 – Mar 2011 I spearheaded the Consumer Electronics & Home Appliances business with a turnover of US $ 50.0M annually. I doubled gross revenue of brand “Scanfrost” in last 5years - FY 2015/16 - US $ 23.0M and FY 2021/22 - US $ 50.0M. I am responsible for top-line & bottom-line objectives, procurement planning & sourcing with teams in China & Dubai while working in close coordination with Inter-Department such as Clearing, Supply Chain, Production, After Sales Service, Finance & Commercial Departments to ensure the management objectives are achieved seamlessly.I was accountable for the Northern region that generated US $ 6.3M annual sales in February 2007, and exited the business in March 2011 with close to US $ 18.9M annual sales, a 300% increase over a 4-year period. I am currently leading a team of 85 sales personnel's (Expat & Local) in Nigeria. I implemented KRA / KPI monitoring and reviewing process to increase efficiency & effectiveness within the organization. I efficiently managed team, planned budgets, review expenses, take cost cutting measures and looked out for new ways to increase profitability. I successfully created and executed a roadmap for the growth of local talent over the last 5 years; ensured zero attrition among local staff both at senior and middle management levels while saving overall costs of the company. Show less

Played a key role in attaining a growth of 34% in the designated area and exponential growth of 350% in sun rise area with new products - LED/ PDP/ IT. I established Jammu branch among top 10 branches of LG in India with business of INR 900M in 2006 and up by INR 200M from corresponding period. Adjudged as top achiever in IT products category for the year 2006.

Achieved a growth of 60% in the designated market in Delhi in 2000 – 2001. Played a major role in achieving Rs. 360 Million of sales, up by Rs. 163 Million from the corresponding period FY 2004 – 2005. Established Salora among Top 10 Brand and at Rank 7 in Punjab.

Key team member during launch of Daewoo products in India/ Delhi market. Led a merchandiser team of 35 for Delhi market & also IITF Stalls for Daewoo products in Delhi.