• Led a team to develop and drive product strategy and delivery for the Econometric Causal Inference tool that allows Store marketing to understand incrementality and optimize marketing spend on campaigns for target segments• Led cross-functional internal and external teams to spearhead the Customer Segmentation pilot that enabled stakeholders to understand customer behavior across our products

• Implemented analytics tools to create consistency across Microsoft in driving consumer insights and eCommerce strategies, leading to a strategic partnership for Microsoft.• Designed roadmaps, developed engineering specs, and mitigated risks in the design and implementation of multiple analytics products that enabled Microsoft.com to influence and prioritize its development strategies.

• Provided data-driven insights and delivered recommendations that reduced customer friction, improved customer experience, and drove technology process solutions, reducing five (5) years’ worth of costs by $50MM.• Worked with cross-functional stakeholders (Product, Engineering, Legal, Compliance, Risk, Design) as well as external partner like Live Person to replace synchronous Chat with asynchronous Messaging.

Designed reporting KPIs and advanced analytics models by analyzing behavior and web clickstream data for numerous fortune 500 brands

Developed predictive and performance models, tested hypotheses, and generated reports to provide insights and expertise on customer engagement and acquisition, supporting the company’s earliest online initiatives

Worked with client and 3rd party systems in the analysis, development, deployment, scheduling, and ongoing support of proprietary, multi-tiered data collection and analytics applications. Utilized the following languages, tools, and systems: SAS, SQL, JCL, DB2, ADB2, AQT, QMF, TSO and File-Aid.