• Provide service leadership related to Marketing and Communications of business.• Ensure that high-quality services are delivered effectively, efficiently, and consistently, whether it is direct or indirect communications.• Make sure that the businesses marketing communications promote the right message to maintain a good brand image.• Provide high-quality advice to solve any problems.

• Leading the marketing analytics, including brand, customer acquisition, user engagement and the resulting financial performance.• Designing and Developing the Dashboard Reports in power BI using DAX for marketing projections and business decisions.• Expert in building reporting dashboards using Tableau, Data Studio and Power BI.• Learner of R for predictive analytics in marketing campaigns and performance optimization.

• Maintained expert-level skills in digital platforms such as Google Analytics, Hotjar and on many other platforms• Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement• Devised strategies and roadmaps to support product vision and value to business• Evaluated monthly performance statistics and used data to inform future strategies• Monitored return on investment of online and social media marketing efforts• Led and managed talented teams of Digital Marketing Executives to plan and implement project tasks meeting timelines and exceeding expectations• Use data to create models that depict trends in the customer base and the consumer population as a whole using R.* Data Visualization and management in Power BI based on client specific requirements.

Data gathering, research and analytics. Develop reports/ dashboard using SQL Server Integration Services (SSIS), SQL Server Reporting Services (SSRS), Business Intelligence Reporting tool (BIRT), Microsoft Power BI and Microsoft Azure (Front end).•Responsible for designing, building and deploying effective SSIS packages in server, implement stored procedures and effectively query a database using SSIS and MS SQL SERVER. Also Involved in testing for bugs and bottlenecks in the ETL solution.•Involved in developing sophisticated SSRS reports against complex database structure with minimum support. Responsible for diagnosing and resolving errors in complex reports. Experience in programming with C#, ASP.Net Web services.•Participate with team in designing conceptual model and working model and ensure consistency in architecture and design/code practice. Involved in the design, development and implementation of Power BI applications in Microsoft Azure. Analyze source data, understand relationships, hierarchies, groups, trends and create dashboards, reports in cloud.•Successfully worked cross-functionally to uncover successes, identify best practices, understand report modifications and releases, and record customer stories for use in producing and distributing a bi-monthly internal newsletter to 250 marketing and sales personnel worldwide.