Allison Shook Email & Phone Number

United States

West Chester, Pennsylvania, Us

• Identify, secure and execute partnerships that reinforce QVC’s identity and garner significant press and social coverage to drive impressions, customer acquisition, and demand.• Led the development and execution of QVC's partnership with USA Pickleball. QVC is the official Retail Industry Partner AND Broadcast Partner for the governing body of the fastest growing sport in the country over the last three years. • Led the development and execution of QVC's Age of Possibility Summit that welcomed the Quintessential 50 Ambassadors to QVC (a group of women 50+ who are shining examples of embracing The Age of Possibility - 50 is the new everything and QVC is here for it because aging is less about what you can no longer do—and all about what’s next!)• Led QVC's partnership as the "Presenting Partner" of the annual "Christmas Spectacular Show" with the Radio City Rockettes at Radio City Music Hall in NYC (2022-2025)• Led QVC's partnership with Gordon Ramsay's Food Stars (2023), for the high-stakes video commerce challenge with contestants vying for Ramsay's investment in their business.• Marketing lead for QVC's Accessibility Initiative including all marketing efforts for QVC Brand Ambassador for Accessibility, Selma Blair (2023)• Led QVC's Largest Live Shopping Event of the year "Nonstop Holiday Party" (2022). This event surpassed all sales and social/digital goals, as well as exceeded the previous year's event sales and metrics.• Work cross-functionally with Merchandising, Performance Marketing, Digital, Legal, Social Media and PR teams to develop a strategic 360 launch strategy for partnerships and experiences.• Identify and build out pipeline of strategic brand partnerships, collaborations and activations.• Lead a team of Marketing Specialists and Coordinators to execute partnership marketing campaigns.

New York, Ny, Us

• Develop and manage all Estee Lauder brand collaborations with unique partners. • Previous collaborations include collections with: KITH, Disney, & The Metropolitan Museum of Art.• Develop compelling campaigns through unique product mixes and 360 activations to attract and retain loyal consumers across key occasions/high traffic moments including: Holiday, Lunar New Year, & Mother’s Day• Coordinate with Packaging Design, Packaging, Creative and Visual Merchandising teams to successfully launch a new product collection.• Strategize with Consumer Marketing teams on 360 aspects of every key occasion launch.• Analyze global market forecasts, track program timings & communicate updates to local markets.• Create, coordinate and issue all copy efforts for campaign sets including PWPs, and GWPs.• Review and approve all primary and secondary component artwork within product sets.• Create competitive product mixes for sets to capitalize on trends and entice consumers. • Oversee Associate, ensuring she is coordinating all comps for creative shoots.

New York, Ny, Us

• Develop compelling campaigns through unique product mixes and 360 activations to attract and retain loyal consumers across key occasions/high traffic moments including: Holiday, Lunar New Year, & Mother’s Day• Liaise with cross-functional teams including Packaging Design, Packaging, Creative, Corporate Purchasing and Visual Merchandising to align on every aspect of launching – a new product collection.• Strategize with Consumer Marketing teams on 360 aspects of every key occasion program to ensure strong storytelling at every touchpoint.• Analyze global market forecasts, track program timings and communicate updates to the markets.• Create, coordinate and issue all copy efforts for promotional sets including PWPs, and GWPs.• Review and approve all artwork for components, insert cards and secondary cartons for promotional sets.• Create competitive product mixes for promotional sets to capitalize on trends and entice consumers.• Oversee Associate, ensuring she is coordinating all comps for creative, turnover and meetings.

New York, Ny, Us

• Manage all Estee Lauder Global social media handles (Total 5M+ following) including: Facebook, Twitter, Instagram, Pinterest, YouTube and live social moments via Snapchat & Instagram Stories.• Community manage all consumer queries and monitor/escalate potential social crises.• Strategize with Social Media Manager and Senior Management on global campaign launches. • Consult with Creative to implement cross-channel content strategy and asset development.• Manage and execute editorial calendars across all platforms • Liaise with markets on local social strategy execution.• Partner with Global Communications on new influencer partnerships and seeding opportunities.• Liaise and manage social vendor partnerships and exploration of new partners (CMS, Social Listening, UGC.)

New York, Ny, Us

• Provide administrative support to the Vice President of Global Digital Marketing.• Provide social and community management support to the Social Media Manager.• Coordinate and provide support on set for social media photography shoots and video shoots.• Manage department budget through PO creation, invoice processing and budget tracking. • Track and manage department monthly expense reports.• Monitor and track competitive digital campaigns/industry news and share with team. • Assist with creative asset routing to global marketing, digital creative, and legal departments.

Lewisburg, Pa, Us

Lewisburg, Pa, Us

Lewisburg, Pa, Us

Us

New York City, Ny, Us

Princeton, Nj, Us

Bachelor Of Arts (B.A.), Political Science, English Literature

Bachelor Of Arts (B.A.), English & Government

Semester Abroad