Ashley Shoop Email & Phone Number

Virginia Beach, Va, Us

Hampton Roads, Virginia Metropolitan Area

As an Event & Education Coordinator, I will be responsible for facilitating Trader Interactive's recreational brand presence at consumer and dealer facing events while positioning our company as thought leaders across our industries through speaking engagements, panel discussions, webinars, white papers, and more.

Hampton Roads, Virginia Metropolitan Area

In this role, I was responsible for managing our existing portfolio of consumer facing partners and brand ambassadors while prospecting and conducting outreach for new opportunities that presented brand synergies and mutually advantageous collaboration. The scope of my responsibilities included coordinating the facilitation and execution of project scopes and partner agreements, reporting and analyzing metrics to evaluate successes and identify opportunities for further development of our… Show more In this role, I was responsible for managing our existing portfolio of consumer facing partners and brand ambassadors while prospecting and conducting outreach for new opportunities that presented brand synergies and mutually advantageous collaboration. The scope of my responsibilities included coordinating the facilitation and execution of project scopes and partner agreements, reporting and analyzing metrics to evaluate successes and identify opportunities for further development of our programs, and facilitating financial aspects with regards to budget allocation and invoice reconciliation.In addition, I was also responsible for the coordination of our consumer facing events. The scope of my responsibilities included coordinating the registration process; defining our exhibit space and engagement strategy; procuring exhibit materials and ensuring timely delivery between show locations; coordinating exhibit staff logistics such as travel, apparel, accommodations, and preparation; leading project management for timely task completion across multiple teams; developing presentations for key stakeholders which contributed to company thought leadership objectives; attending the event to coordinate exhibit set up/break down and engage with event attendees; and facilitating financial aspects such as invoice reconciliation and budget allocation. Show less

Hampton Roads, Virginia Metropolitan Area

As a social media coordinator, I was responsible for implementing and executing social media strategies for Trader Interactive's recreational brands. The scope of my responsibilities included organic posting to our brand pages and stories; testing and recommending new methods to increase engagement, grow our audiences, and drive traffic; adjusting tone and voice across multiple channels, platforms, and industries; managing thousands of dollars for paid social media advertising by allocating… Show more As a social media coordinator, I was responsible for implementing and executing social media strategies for Trader Interactive's recreational brands. The scope of my responsibilities included organic posting to our brand pages and stories; testing and recommending new methods to increase engagement, grow our audiences, and drive traffic; adjusting tone and voice across multiple channels, platforms, and industries; managing thousands of dollars for paid social media advertising by allocating funds appropriately in Facebook Ads Manager based on our company goals and priorities; and pivoting strategy to be better aligned with the reactions from our audience and better support company goals. Show less

Norfolk, Virginia, United States

• Built paid advertisements on Facebook and Instagram on behalf of the brand • Reported on paid advertisements and influencer marketing• Transcribed brand broadcasts/shows into blog posts to make the video content reach new audiences • Assisted with facilitating graphic creation for a large-scale influencer contest as well as graphics for Facebook and Instagram ads as well as social media posts• Wrote multiple articles for the Homes.com blog• Assisted with internal… Show more • Built paid advertisements on Facebook and Instagram on behalf of the brand • Reported on paid advertisements and influencer marketing• Transcribed brand broadcasts/shows into blog posts to make the video content reach new audiences • Assisted with facilitating graphic creation for a large-scale influencer contest as well as graphics for Facebook and Instagram ads as well as social media posts• Wrote multiple articles for the Homes.com blog• Assisted with internal employee initiatives (i.e. Customer Service Week and Cultural Recipe Book)• Authored scripts (20+) for a large-scale video SEO project on behalf of the brand Show less

Norfolk, Virginia Area

Virginia Beach, Va

As a Marketing Intern at Reed Media LLC, I had the opportunity to assist with media planning, buying, and digital marketing. During this time I had the opportunity to network with local media stations and explore each media station’s digital capabilities, while collaborating with media companies on client digital projects. I assisted in the process of completing a local client’s fall multi media campaign through attending multiple client meetings that consisted of discussions and designing… Show more As a Marketing Intern at Reed Media LLC, I had the opportunity to assist with media planning, buying, and digital marketing. During this time I had the opportunity to network with local media stations and explore each media station’s digital capabilities, while collaborating with media companies on client digital projects. I assisted in the process of completing a local client’s fall multi media campaign through attending multiple client meetings that consisted of discussions and designing strategies. I also had the opportunity to assist with basic clerical responsibilities, monthly client invoice reconciliation, building media buys, and sending station orders. Show less

Bachelor'S Degree, Marketing

Education record