Post-acquisition integration of Rain Studio into Floid AG.1. Transition of client accounts into new environment reinforcing service portfolio2. Onboarding team on acquirer’s vision, leadership, infrastructure, workflows3. Leading user experience and e-commerce projects in a multidisciplinary team

Co-Founder of Digital Commerce Agency Rain Studio. As a Managing Partner & Creative Director, I was leading the Design & UX Team and was responsible for the experience of all digital products.A summary of my experiences during this time:Founded Rain Studio with no external capital and in 4 years acquired a reputable client base of over 20 clients including large corporations (Migros Group), education institutions (University of Zurich), fashion & lifestyle brands (Fogal), NGOs (Swiss Foundations) as well as startups and small businesses (Found Eyewear).Built digital products for small- and big-sized organizations. Translated data, ideas, concepts, and strategies into coherent digital experiences. Coordinated the user experience of 30+ website and mobile applications from scratch and directed the UI design process.Established design thinking and human-centered design frameworks in client organizations. Defined and executed operation design process by introducing collaborative tools such as Figma and onboarded team.Implemented and optimized multiple user funnels, drew customer journey maps, created personas and empathy maps, evaluated and analyzed KPIs, built strong retention and community through personalized experiences.Recruited and lead an interdisciplinary team of 10+ remote designers, developers, copywriters, and content creators, established a remote workflow to maximize productivity across multiple timezones.

Created and established the Direct-to-Consumer menswear brand “De Mes Amis” with a customer base in Switzerland, Europe, and North America. Our company collaborated with premium manufacturers in Portugal and Italy to create high-quality menswear, and due to our DTC approach, we were able to offer fair prices while maintaining outstanding customer service and experience.Since e-commerce was our primary sales channel, I've acquired a detailed understanding of digital commerce, user experience, digital marketing, and product development in a short period of time.

Assistant to the Executive Board responsible for daily tasks such as generating investment ideas, handling client requests, analyzing client portfolios and assisting relationship managers. Mainly responsible for the development of an investment advisory tool to improve the counseling interview process between clients and relationship managers.

Assistant to the portfolio management team as well as to the External Asset Management team with day to day PM responsibilities. Mainly engaged in the “Capital Investment Entrant Scheme” initiated by the Hong Kong government to attract foreign investments.