• Responsible for leading and directing the creation of strategic public relations initiatives for clients, providing strategic council and ensure campaign goals are delivered. • Use multi-layer strategies to position brands for success by generating meaningful stories that reinforce the client’s mission and elevate awareness while driving traffic and sales. • Excellent collaborator working with cross-functional teams to facilitate marketing campaigns while overseeing and executing a PR calendar and activities surrounding new product launches, initiatives, events and more. • Strong writing and communications skills including drafting press materials with original, rich content, as well as website and social media copy.• Leverage deep relationships with B2C and B2B media for editorial placements across lifestyle, beauty, fashion, business, technology, hospitality, entertainment and more including new product launches, trend/solution-based stories, partnerships, company news, and other initiatives. • Proactive at problem-solving. Able to steer and maneuver brands to combat potential or unforeseen crises or obstacles, and quickly pivot the brand effectively while generating alternative solutions/ideas. • Utilize key spokespeople for the brand, including founders, c-suite executives, and brand ambassadors for media opportunities, and also manage media training and on-boarding prior to interviews. • Ideate, organize and execute experiential events and activations (virtually and in-person) that are media-, influencer-, and consumer-facing around product launches or key moments in time. • Identify, build, and manage innovative partnerships with media, influencers and brand for synergistic promotional opportunities. • A few recent and current clients include: Rael, Tone It Up, Ring Concierge, Azazie, Blush Mark, PathSpot, Firestone Walker, Jon Taffer, YouTube Originals, aTVfest, Palm Springs International Film Festival

• Developed and wrote press releases, pitches, bios and other media relations materials as they pertained to the clients in the entertainment, brand and lifestyle categories. • Cultivated relationships and pitched targeted media, as well as handled regular media inquiries. • Organized and executed events and press activations, including red carpets, lounges, influencer meetings, deskside and satellite media tours and more, including activations at the Consumer Electronics Show (CES), E3, New York Comic Con, San Diego Comic-Con, SXSW and more.• Handled campaign initiatives for clients such as (sampling): Adrian Grenier, The Bouqs Company, Chloe Grace Moretz, Covert Media (formerly QED International), DELL & Alienware, The Groundlings, Jackson Family Wines/the Jackson family, Jason Alexander, Mammoth Lakes Film Festival, Mazda, MeUndies, Mt. Hollywood Films, Napa Valley Film Festival, New Orleans Film Festival, Nikki Reed, Palm Springs International Film Festival, Prince of Venice food truck, PromaxBDA, Reliance Industries/the Ambani family, TOMS, Tribeca Shortlist, the documentary film Unity and more. • Client wins: - Successfully facilitated and promoted the partnership between Dell & Nikki Reed for the launch of a recycled gold jewelry line. As a result, the partnership received coverage in USA Today, Fast Company, Marie Claire, InStyle, WWD, Refinery29, Bustle, TechCrunch, and many more. The collaboration also received recognition by Engadget as the ”People’s Choice Winner” for the ‘Best of CES 2018,’ and was also a Fast Company ‘Innovation By Design Winner’ in 2018.- Successfully managed the pre-, on-site, and post-event promotions of film festival clients including: credentialing media, pitching festival, filmmakers and honorees for pre-festival coverage, securing red carpet media, pitching photo and video assets to media post-event, running on-site press office, covering interviews on-site, and more.

•Oversaw production and coordination for special events and premieres as they pertained to film releases and award campaigns for Sony Pictures, Paramount Pictures, 20th Century Fox, Open Road Films, Relativity Media, Cinelou Films' CAKE with Jennifer Aniston, History Channel, Starz and more.•Arranged and coordinated film screenings in LA, NY, London and additional regional locations. This included booking the screening rooms, trafficking film, inviting attendees and managing check-in onsite. •Managed talent schedules and accompanied talent to domestic and international film festivals such as the Toronto International Film Festival, New Orleans Film Festival, Austin Film Festival, Napa Valley Film Festival and more.•Coordinated with the Academy and various guilds (SAG, DGA, PGA, WGA and more) on award submissions, Q&As and mailings to members.

An entertainment public relations firm specializing in independent film, musicians, and events.•Created materials for client pitching and press outreach.•Pitched clients to strategically chosen outlets. •Created strategies around specific events, campaigns, and initiatives. •Maintained client relations.•Coordinated red carpet activities at film premieres, film festivals, award presentations, and panel events.•Managed talent and press relations at events such as the Sundance Film Festival, SXSW, Golden Globes, Comic-Con, Cannes Film Festival, amfAR Cinema Against AIDS Gala and Emmy Awards.•Set-up and attended potential client meetings.

•Provided client-focused support to CEO/Owner.•Monitored, collected, and distributed clients’ media coverage.•Updated client press kits.•Scheduled and coordinated client and team meetings.•Assisted in research for upcoming events.•Monitored and reported on media outlets for coverage of client news and competitor developments (trades, weeklies, online, etc.)•Developed media lists, outreach list, vendor lists, talent and venue lists•Managed guests lists, invites and RSVP line•Booked travel arrangements for team and clients•Worked scheduled events as needed•Proofed and edited client related documents as needed •Daily use of Photoshop, Microsoft Office, Media Databases (Cision), Monitoring Services•Coordinated graphic, video and writing projects.•Helped manage client and office social media platforms. •Assisted VP of Sales on client meetings and pitches.

•Provide client-focused support to CEO/Owner.•Monitor, collect, and distribute clients’ media coverage.•Update client press kits.•Schedule and coordinate client meetings.•Assist in research for upcoming events.•Develop and maintain media contact lists and databases.•Coordinate graphic, video and writing projects.•Help manage client and office social media platforms.

•Created marketing campaigns for Michigan State University's campus - focusing on promotions and publicity•Worked with on-campus media to secure a film feature or review•Worked with on-campus media to secure promotional support•Coordinated advance screenings for students•Worked closely with on-campus student and faculty groups•Incorporated on-campus and nearby retailers•Distribution of posters and promo items around campus•Hosted themed activities and parties both on campus and in the surrounding area•Carried out guerrilla marketing stunts to spread buzz•Coordinated talent appearances on campus

•Tracked print, radio, TV and online media outlets for coverage on entertainment projects•Helped publicists run advance film screening and promotional events•Helped publicists research promotion and publicity tie-ins for upcoming film releases •Developed and maintain third-party relationships by working with local businesses to promote the films

•Programmed and promoted six late night weekend activities per academic year with a budget of $20,000 for a campus population of 47,000 students•Managed production of events including: booking talent, securing venue, contracts and budget•Worked with movie studios to promote advance movie screenings•Introduced artists and performers as well as promoted UAB to the audience•Recruited and retained committee members to help plan and execute events•Expanded and maintained relationships with university representatives and local businesses through partnerships and sponsorships•Created and distributed marketing and advertising for UAB events throughout MSU’s campus