Beyond my passions for surfing, quality family moments, and cheering on my favorite rugby league team, I thrive in the dynamic world of marketing. With over ten years of experience, I specialise in crafting compelling brand identities, driving lead generation initiatives, and identifying and developing aftersales customer lifecycle plans. It's not just a profession for me; I enjoy using my creativity and experience in business and marketing to create meaningful impacts for my clients. As well as maintaining various freelance projects, I’m currently employed by Miles Group representing 15 of New Zealand’s most popular automotive brands. Is customer acquisition or retention more important? Welcome to my recurring train of thought.As a marketing professional, I apply my learnings to align with my passion for amazing customer experiences and refining customer lifecycle strategies to increase business revenue. I’ve gained years of experience managing significant advertising budgets and applying my design and creative writing skills to lead advertising campaigns through radio, OOH, traditional print mediums, and various forms of digital advertising (including Meta and Google advertising). My ability to combine a trained eye for design, build websites, and deliver successful SEO practices gives me the ability to make businesses and brands come to life online.Visit me in my zone and you’ll probably find me using one of the below platforms:- Adobe Creative Cloud- Meta Business Manager, Business Suite- Google Ads, Analytics, Search Console, and Tag Manager- Office 365- Mailchimp- Wordpress- HubspotThroughout my career, I’ve also assisted in establishing and maintaining relationships with key suppliers and many influential non-profits and sporting organizations through the management of long-term contracts.