Ash Petrie Email & Phone Number

Founder of Rode Studios, a retail consulting agency that specializes in the apparel industry. With over 15 years of experience across Buying, Merchandising, Product Development, Sales, and Planning, I bring a comprehensive and nuanced perspective to every project. My career has been defined by senior roles in Buying and Business Development, allowing me to deeply understand the intricacies of brand strategy and the importance of innovation in retail. At Rode Studios, we apply this seasoned insight to help brands navigate the evolving market landscape. I welcome the opportunity to collaborate with those looking to enhance and expand their brand performance.Core Competencies:• Brand Identity Development and Curation• Strategic Growth Planning and Assortment Optimization• Market Entry and Go-to-Market Strategies• Financial and Investment Strategy Formulation• Product Line Rationalization and SKU Management• Seasonal Performance Analysis and Reporting• Forecasting for Sales, Margins, Costing, and Pricing• Comprehensive Category and Inventory Management• Advanced Trend Forecasting and Market Analysis• Cross-functional Leadership in Design, Production, Sales, Retail, and E-commerce• Strategic Calendar Management and Operational Planning• Solving Complex Business Challenges• Leadership Training and Team Development

Listed skills include Social Media, Apparel, Merchandising, Fashion, and 16 others.