Ashraf Abdullah Email & Phone Number

Johor Bahru, Johore, Malaysia

* Co-Manage own social entrepreneurship in pursuit for better living and healthier lifestyle through network marketing of various Malaysian home-grown products* Handle marketing , supply and logistics of products locally and internationally (Singapore/Brunei/Indonesia)* Handle developing and generating content for various social media platforms and messaging apps (Facebook/Instagram/Tik-Tok/Telegram/Whatsapp)* Assist in blitz marketing drives and targeted campaigns during promotional activities for the different products

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

* Liaison for Project Management team in dealing with government-agency client (under Ministry of Finance Malaysia-MOF) to ensure Project timelines and delivery schedules are agreed and adhered to by the relevant parties through both formal meetings and informal negotiation discussions* Handle contract negotiations and recruitment of Subject Matter Experts (SME’s) required for a successful project delivery and thereafter drafting necessary Letters of Engagement (LOE) to formalise contractual obligations. Main point of liaison for SME’s dealings with Project Team and client.* Assist organisations’ Change Management activities to ensure clients are regularly briefed and aware of impending changes to normal working activities by implementation of the new project directives and timelines

Shah Alam, Selangor, Malaysia

* Main point of liaison for all new and existing clients on all matters of correspondence regarding products and services, from initial query to formal negotiations as well as issuance of relevant documentations and agreements including but not limited to, Service Level Agreements (SLA’s), Delivery Orders (DO’s), Quotations & Invoices* Manage new clients installation projects and serve as Project Management liaison between clients and Ideasparq technical team on all issues encountered during delivery/installation of project from start of engagement to final delivery & sign-offs* Manage project financials to ensure capability to deliver product and services within budgeted operational costs* Coordinate site recces at client premises to assess layout and suitability prior to new engagements as well as manage inspections to existing clients for refurbishments to on-going systems* Responsible for copywriting and issuance of Press Releases as well as overseeing postings and updates on Ideasparq Robotics’ Social Media platforms* Handle key stakeholder engagements and officially represent Ideasparq Robotics in formal meetings and discussions with both Local Authorities and Government organisations

Johor, Malaysia

* Lead the On-Site Services Team, encompassing PIMS Operational teams (Security/Safety/Engineering/Housekeeping) by being the First Responder and Point-Of-Contact (POC) in dealing with Clients and Tenants issues and requests* Creation, development and issuance of Request For Proposals (RFP) and Service Level Agreements (SLA) documentations for Cleaning and F&B services as well as periodically evaluate performance of PIMS engaged vendors according to agreed timelines and key performance indicators (KPI’s) as per the finalized SLA’s* Oversee all aspects of Facility Services Management team encompassing Cleaning Services, Landscaping/Grounds Maintenance, Pest Control and General Maintenance Services including hiring, disciplining, training and development of personnel as well as maintenance of property and personnel records* Oversee all aspects of PIMS F&B Operations - Commissary/On-The-Lot Productions & Event Catering including hiring, disciplining, training and development of personnel as well as maintenance of property and personnel records* Full ownership in preparation and management of related operational Budgets (OPEX and CAPEX) and conduct periodic Risk Assessments for all Operational Departments* Oversee all aspects PIMS Office tenancy by sourcing/dealing with potential tenants, drafting of Tenancy Agreements and liaising with internal teams (Finance/Facility Operations/Marketing) upon confirmation of incoming tenancies* Manage and periodically update PIMS Operations Manuals for incoming Clients/Tenants to ensure adherence to current/updated Rules & Regulations* Focal Liaison Officer for Royal/State & Federal Government Agencies and Client/Stakeholder visitations to the Studios* Oversee all Event functions at PIMS by liaising with Clients on specific requests and engaging relevant/required vendors and personnel for the success of Event functions

Johor, Malaysia

* Lead the Client Relations Team and serve as liaison to PIMS Operational teams (Security/Safety/Engineering/Housekeeping) by being the First Responder and Point-Of-Contact (POC) in dealing with Clients and Tenants issues and requests* Creation, development and issuance of Request For Proposals (RFP) and Service Level Agreements (SLA) documentations for F&B services as well as periodically evaluate performance of PIMS engaged vendors according to agreed timelines and key performance indicators (KPI’s) as per the finalized SLA’s* Oversee all aspects of PIMS F&B Operations - Commissary/On-The-Lot Productions & Event Catering including hiring, disciplining, training and development of personnel as well as maintenance of property and personnel records* Full ownership in preparation and management of related operational Budgets (OPEX and CAPEX) and conduct periodic Risk Assessments for Client Relations and F&B Department* Oversee all aspects PIMS Office tenancy by sourcing/dealing with potential tenants, drafting of Tenancy Agreements and liaising with internal teams (Finance/Facility Operations/Marketing) upon confirmation of incoming tenancies* Manage and periodically update PIMS Operations Manuals for incoming Clients/Tenants to ensure adherence to current/updated Rules & Regulations* Focal Liaison Officer for Royal/State & Federal Government Agencies and Client/Stakeholder visitations to the Studios* Oversee all Event functions at PIMS by liaising with Clients on specific requests and engaging relevant/required vendors and personnel for the success of Event functions* Lead the Studios Operational teams in planning, managing and executing all Events/Functions at the Studios* Lead the Studios successful commissioning by Malaysian Digital Economy Corporation (MDEC) as an MSC Cyber-Centre and functions as the MSC Cyber-Centre Manager for PIMS

Johor, Malaysia

* Focal point of liaison for all stakeholders’ involved in the collaboration (IRDA/PIMS/Met Film School/Imagica International Asia) for Iskandar Malaysia Creative Industry Talent Development Program (IMCITDP)* Effectively maintain a close working relationship with creative industry professionals and local film organizations via exposure to the relevant media/broadcast platforms* Marketing liaison for the program website and effectively set up and arrange recruitment interviews as well as handling of public-speaking arrangements to promote IMCITDP courses at events and fairs* Manage Social Media sites as well as development and maintenance of program website* Administrative, budgetary and logistical support for all matters involving the program’s execution, handled phone and email enquiries about the program* Maintain all records and documentations for ease of stakeholders’ reference

Kuala Lumpur, Malaysia

* Daily production of in-house interactive news program – #Forum801* Social Media and Online Initiatives – manage Social Media Platforms; Facebook, Twitter, YouTube, Instagram for Astro Arena; Schedule postings/announcement and Uploading of program videos/content* Part of Studio Production Team for Euro 2012, Sukma 2012 @ Astro Arena, 2012 Olympic Games @ London, 2013 Paralympic Games @ London, Sultan Azlan Shah and Sultan of Johor Cup Hockey Tourney* Studio Operations, basic editorial and broadcast duties as assigned by Department

Kuala Lumpur, Malaysia

* Handled and processed setting up and formation of Company through liaison with the various Government agencies* Handled outsourcing, recruiting and training of personnel to ensure adherence to set standards of Customer Service* Preparation of monthly reports for review of Directors and managed daily operation of Company, handling administrative duties

Kuala Lumpur, Malaysia

* Handled all aspects for Front Office operations encompassing Front Office, Concierge, Telephone Operators, Executive Club Lounge, Guest Relations, Fitness Centre, Business Centre including hiring, training and development of personnel as well as HR related matters pertaining to Front Office team* Handled formal Creation of Hotel’s Guest Relations Team* Handled set-up of Hotel’s Business Centre and targeted membership drive for Hotel’s Gymnasium* Tabled Departmental Budget and responsible for effective implementation of Budget towards Front Office operations, streamlining and cost-cutting where appropriate* Handled migration of PMS from Fidelio to Opera by working closely with the migration technicians to ensure minimum data loss and smooth transition to Opera PMS* Handled migration of Hotel Lock System from magnetic-stripe cards to RFID cards

Kuala Lumpur, Malaysia

* Part of pre-opening team with certificates of appreciation for hotel’s Soft-Launch and Grand Official Opening* Handled full operations of Hotel as Night Manager* Handled daily operations of Front Office Department* Handled the Gym @Novotel, encompassing the Pool Bar and Hotel Swimming Pool

Singapore

* Handled targeting / sourcing of new partners to develop call-savings management system* Handled sourcing of new outlets to market pre-paid calling cards* Responsible for Call-Shop and Office Operations on day-to-day basis* Responsible for training of engaged vendors on call-savings management

Saujana Kuala Lumpur

* Functions as the Hotel’s Duty Manager attending to guest request / complaints as and when required* Responsible for the daily operations of the Concierge Department* Training and development of Hotel Concierge staff* Handled full operations of Hotel as Night Manager on allotted shifts

Singapore

* Responsible for Front Office shift operations on daily basis* Responsible for preparation of weekly Duty Rosters for Front Office Team* Responsible for Stock control and Inventory* First point of contact for guests checking-into the Hotel

Master Of Business Administration - Mba, International Business

Bachelor Of Laws - Llb, Law

A-Levels, Law