Ashraf Alhemiry Email and Phone Number
I am an Operations Manager with 10+ of experience in building and optimizing startups, leading teams, and driving business growth in eCommerce, payment, Telecom, SaaS, and F&B. My expertise spans project management, process improvement, team leadership, and customer experience management.Highlights of my career:• Successfully built and launched a B2B eCommerce platform from scratch, achieving a 37% increase in sales within 6 months.• Led a cross-functional team of 10 in Operations, Fulfillment, customer support, and logistics to achieve a 20% reduction in operational expenses through process optimization This involved streamlining workflows, leveraging automation, and enhancing resource allocation to ensure greater efficiency and cost-effectiveness across diverse operational functions. and achieving an 87% fulfillment rate.• Oversaw day-to-day operations for major brands such as Huawei, Honor, SAMSUNG, and Axiom Telecom, ensuring timely deliveries and seamless customer experience.• Expanded market reach by opening new sales channels through e-commerce marketplaces (Noon.com, Amazon.com) and increased brand visibility.I’m passionate about fintech, payments, BNPLPlease reach out to me if you’re looking to hire for customer experience or operations, in e-commerce, or fintech space.
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Business Operations ManagerMalaa Technologies Aug 2024 - PresentRiyadh, Saudi ArabiaMalaa is a fintech startup providing seamless investment and financial management services, focusing on simplifying and optimizing wealth growth for users
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Head Of Ecommerce OperationGreenline Group Jun 2023 - Jul 2024Riyadh, Saudi ArabiaAs the Head of E-commerce Operations, I was responsible for building, launching, and growing our own B2B Food e-commerce platform for dates https://etmar.com/; diversifying our offline offering.I led a 10-member team across inventory management, customer experience, software engineers, and order fulfillment.• Built and launched Etmar.com, the F&B eCommerce platform from zero, growing it to 70 orders/month, 3.2M SAR in ARR.• Built, hired, and trained a cross-functional team of 10 in KSA & UAE• Achieved a notable 37% increase in online sales within the first six months of the launch.• Launched new payment methods (Amazon Payment Services) and negotiated with BNPL providers.• Achieved 87% in-house order fulfillment rate, by hiring and training a strong fulfillment & logistics team.• Reduced operational expenses by 20% (saving 700k SAR per year) by digitalizing the order placement process, streamlining workflows, leveraging automation, and enhancing resource allocation
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Operations ManagerAmkenah Jan 2023 - May 2023Riyadh, Saudi ArabiaAmkenah is a dynamic Marketing and Events company established in Riyadh that designs and executes events, online, offline, and on-ground marketing activations for public sector clients.I joined to help build & launch Amkenah mobile apps which will allow users in Riyadh to book experiences and activities online. In addition, I help with offline events and experience operations and logistics. I led a team of 6 across (logistics, customer support, and operations) and collaborated with engineering & marketing teams to acquire users and grow supply & demand, and online platform sales.● Successfully re-negotiated with activity providers on the platform and achieved a 20% reduction in suppliers' costs within 5 months.● Helped plan & launch marketing campaigns, and grew supply & demand on the platform, resulting in a significant 30% increase in online sales.
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Ecommerce Operations ManagerHwadi Group Aug 2021 - Feb 2023Riyadh, Saudi ArabiaHwadi.sa is a Saudi group that provides integrated events services in arts & culture, entertainment, sports & hospitality industries.As an Operations Manager for Karaz.market, a collaborative eCommerce venture between Spacetoon and Hwadi, I spearheaded the app and website development from inception. This involved managing diverse teams, vendor negotiations, and establishing core operational infrastructure, the platform was acquired before the launch.● Directed and managed the Operations, Marketing, Logistics, and Inventory teams of 16, ensuring a seamless development process for the app and website to provide customers with an optimal shopping experience.● Led negotiations with vendors, selected 3PL partners (Imile, Samsa, Aramex), and established the payment gateway (Amazon Payment) for the platform.● Strategically analyzed social media data to identify and select optimal influencers, resulting in successful partnerships and enhanced brand reach. -
E-Commerce Operations SpecialistModern Electronics - Mec (Al-Faisaliah Group) Nov 2020 - Jul 2021Riyadh, Saudi ArabiaPart of AL-Faisaliah Group MEC is a leading consumer Electronics and digital services company, an exclusive distributor of Sony products in KSA, operating over 25 retail and service locations across Saudi Arabia, MEC has played a pivotal role in the growth and distribution of Sony product, including Bravia TVs and PlayStation. As an eCommerce Operations Specialist for Mestores.com and La3eb.com, I was responsible for the order fulfillment process across KSA. Collaborated with logistics, customer experience, and finance teams to ensure operational efficiency and seamless workflows.● Led the Logistics team and 3PL partners (Imile, SAMSA, Aramex) in launching the PS5 (over 7K orders shipped across KSA) with 93% successful deliveries on the same day. ● Worked closely with the finance and the payment gateway partner (checkout.com) to reduce the fraud transactions in our platforms resulting reduction of fraud transactions from 9% to 2%. -
E-Commerce OperationsAxiom Telecom Dec 2018 - Oct 2020Riyadh,Saudi ArabiaLed a 4-person eCommerce Operations team, ensuring seamless operations across KSA for major brands like Huawei, Samsung, and HTC Vive. Collaborated closely with inventory, logistics, and finance departments to optimize processes and achieve sales goals for the online store.● Worked closely with our partners in launching new products in their online stores and achieved sales of 10M US Dollars in 2019, and 19M+ dollars in 2021.● Worked with Huawei technology team in building an e-wallet on their platform that helped customers recharge the e-wallet and buy at any time and reduce checkout time.● Initiated and managed the online business on 3rd party e-commerce platforms Noon.com and Amazon.com contributing to a 20% increase in sales MoM. -
Key Account ExecutiveAxiom Telecom May 2018 - Dec 2018Saudi ArabiaAs a Key Account Executive (accessories division) at Axiom Telecom, I specialized in strategic partnerships with major e-commerce and retail giants. Demonstrated expertise in relationship building, sales, and negotiation.● Pioneered key account management for the accessories division at Axiom Telecom, establishing and managing strategic relationships with major e-commerce and retail partners including Noon.com, Amazon.com, Carrefour, Black Box, Shita&Saif, etc. ● Generated monthly sales of 1.7M SAR through effective account management and negotiation.
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Marketing SupervisorAxiom Telecom Sep 2016 - Apr 2018Saudi ArabiaAs Marketing Supervisor at Axiom Telecom, I executed offline marketing campaigns for the KSA market.● Conducted market research and data analysis across multiple platforms (e.g., Twitter, Instagram, Snapchat) to provide actionable insights to the marketing manager. ● Built and managed relationships with key Saudi influencers, leading to successful marketing collaborations Achieved a 320% sales increase in the VAN department through an effective marketing campaign (FIFA Worldcup 2018).● Led the launch of a new Axiom telecom product (Four smartphones) that resulted in increasing sales by 100% in retail stores, and an 80% sales increase in VAN dep.
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Sales AdvisorAxiom Telecom Feb 2013 - Aug 2016Saudi Arabia● Greeted and assisted customers, identifying needs and recommending relevant products/services.● Provided comprehensive information about products, features, pricing, and promotions.● Resolved customer concerns, complaints, returns, and exchanges efficiently and professionally.
Ashraf Alhemiry Education Details
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78.8 -
Kuwait SchoolHigh School
Frequently Asked Questions about Ashraf Alhemiry
What company does Ashraf Alhemiry work for?
Ashraf Alhemiry works for Malaa Technologies
What is Ashraf Alhemiry's role at the current company?
Ashraf Alhemiry's current role is Business Operations Manager @Malaa Fintech | Wealth Management.
What schools did Ashraf Alhemiry attend?
Ashraf Alhemiry attended Ibb University, Kuwait School.
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