Ashraf Asfari Email & Phone Number

Abu Dhabi Emirate, United Arab Emirates

Develop and implement comprehensive strategies for Burjeel Hospital’s marketing initiatives.Craft engaging and culturally appropriate content for various platforms, including social media, websites, and internal communications.Oversee the consistency and alignment of Arabic content across all platforms.Conduct market research to stay updated on industry trends and integrate insights into content creation.Monitor and analyze content performance metrics to optimize and enhance communication strategies.Coordinate with external partners and agencies to manage content creation and distribution.Developed international working experience by working with teams from different locations including working with offshore teams in India.

Aleppo, Aleppo Governorate, Syria

As the founder and CEO of Rondastore, I am responsible for overseeing all aspects of the business, from website design and development to sales and customer service. I am involved in the day-to-day operations of the business, as well as long-term strategic planning and decision-making.Responsibilities:-Designed and developed the website, including creating a user-friendly interface and optimizing the site for search engines.-Sourced and selected high-quality in cosmetic, wellness, and beauty products from top brands such as La Roche-Posay, L'Oreal, The Ordinary, Garnier, Vichy, Beesline, Nivea, Olaplex, St. Ives, and Clear and Clean.-Managed inventory and ensured product availability at all times.-Created and implemented marketing campaigns to drive traffic to the website and increase sales.-Provided exceptional customer service to ensure customer satisfaction and loyalty.-Provided personalized skincare consultations to customers, offering expert guidance on product selection and skincare routines.-Analyzed sales data and metrics to identify trends and opportunities for growth.-Managed finances, including budgeting, forecasting, and tracking revenue and expenses-Built and maintained relationships with suppliers and partners.-Contracted with multiple freelancers to provide Brand identity design.

Aleppo, Aleppo Governorate, Syria

As Business Development Manager at Ashraf Asfari & Partner, I am responsible for studying market trends, marketing new products, and researching new markets to buy from. I work closely with the sales and product teams to identify market opportunities and ensure alignment between marketing efforts and business objectives.During my time as Business Development Manager, I faced the major challenge of adapting to the unstable economic situation in Syria. To overcome this challenge, I focused on finding new ways to adapt and stay competitive, such as exploring new markets.Some of my key accomplishments during my tenure as Business Development Manager include:-Conducting market research and identifying new potential markets to purchase from, which expanded the company's product offerings and increased revenue opportunities.-Acted as the primary point of contact for business correspondence with companies in China, Turkey, Saudi Arabia, and Egypt, fostering vital international partnerships and driving business development.-Developing a marketing strategy that was aligned with the company's business objectives and was focused on driving revenue growth.-Collaborating with cross-functional teams to identify opportunities for new product development and innovation.Overall, my experience as Business Development Manager at Ashraf Asfari & Partner helped me gain valuable skills in market research, product development, and marketing strategy development.

Aleppo, Aleppo Governorate, Syria

-Co-founded a start-up focused on providing affordable clothing, aiming to make fashion accessible to a wide range of customers.-Played an instrumental role in identifying market opportunities, conducting market research, and developing a comprehensive business plan.-Led the search for an ideal retail location, negotiating lease agreements, and overseeing the establishment of the physical store.-Collaborated with the marketing team to create brand strategies, develop marketing campaigns, and build brand awareness.-Facilitated the recruitment and hiring of a talented fashion designer, ensuring their expertise in creating aesthetically pleasing designs aligned with the company's goal.-Successfully sourced and procured cost-effective textiles without compromising on quality, enabling the production of affordable yet stylish clothing.-Developed the first clothing item, combining attractive designs with affordable materials, offering customers a compelling and budget-friendly product.-Secured initial funding through investor pitches and presentations, garnering support for the company's mission of making fashion more accessible.Lessons Learned-Acquired valuable skills in project management, market research, and team collaboration, working effectively in a dynamic start-up environment.-Developed resilience and adaptability while navigating the challenges and uncertainties inherent in launching a new venture.-Cultivated resourcefulness in finding creative solutions to provide affordable clothing without compromising on design aesthetics.-Learned to embrace setbacks as learning opportunities, applying gained knowledge to future entrepreneurial endeavors.

Aleppo, Syria

-Managing family assets.-Co-founded Ashraf Asfari & partner company specializing in importing raw materials for different industries(chemicals- textiles- steel).-Responsible for business correspondence with different companies in China, Turkey, Saudi Arabia, and Egypt.-Oversee the supply chain process of Ashraf Asfari & partner company-ordered goods. Analyzing business needs to increase business efficiency.-Undertake feasibility studies, conduct research, compile market intelligence and produce a detailed analysis of key competitor projects, and present findings as and when required.