• Developed and executing a detailed marketing strategy• Acting as an authority and promoter of the Brand, ensuring consistent brand expression through all consumer and cultural touch points, both external and internal to build the mobile financial service• Ensuring that best of class project management practices are employed to deliver all marketing communications within strategy, budget, and deadline• Leading the creative development of brand themes that convey the brand… Show more • Developed and executing a detailed marketing strategy• Acting as an authority and promoter of the Brand, ensuring consistent brand expression through all consumer and cultural touch points, both external and internal to build the mobile financial service• Ensuring that best of class project management practices are employed to deliver all marketing communications within strategy, budget, and deadline• Leading the creative development of brand themes that convey the brand point-of-view and business targets• Directing measurable multichannel, cross-channel, channel-specific, product, promotional, and cause-related marketing programs that tie back to brand strategy and business goals: i) Employed a variety of communications tools: print advertising, public relations, TVCs, visual merchandising, direct marketing, strategic partnerships, events marketing, on-line, viral marketing, cause-related, local/community initiatives, and ii) Initiated and maintained program analysis reporting for all brand marketing initiatives through extensive market research projects• Leading a strong integrated marketing team• Developed, optimized and tracked annual brand marketing budget• Developed the retail agent management road map and assisted the team in executing the required mobile financial services (MFS) touch points to ensure the customer accessibility• Developed functional and professional capabilities of retail agents through planning and executing different engagement program like training program, special reward program, etc. to achieve the business objectives• Guided the Management Team for taking strategic decisions in order to cope with the changing business environment in business segments• Liaise with banks, telcos and other payment partners and mantaining a very good relationship with the media Show less

In charge of sales and marketing of Pran Agro Limited (PAL). Products were Noodles, Spices, Mustard Oil, Jam-Jelly, Picles, Sauces, Chutney, Cup jelly, Papor, Peanut bar, etc.

Brands, Sales & Marketing

Was in charge of Brand Development, marketing management, operation research and market research of SSFP, a network of 320 clinics and 27 NGOs.

Was the head of Sales and Marketing operation of Square Consumer Products Limited. Built and developed two well renowned brands Radhuni and Ruchi and established them in the consumer market of Bangladesh.

Established the Sensation brand in the consumer market. Revamped ORSaline brand in the market. Supervised over a dozen of market research projects at SMC.