- Gathered requirements from clients and conducted stakeholder interviews to discover business needs.- Analyzed user data and created personas, user stories, user flows, wireframes, high fidelity mockups to increase conversion.- Developed rapid paper/clickable prototypes to evaluate the effectiveness of design solutions against identified scenarios.- Created intuitive design and developed design layouts for a variety of creative projects to create delightful experience.- Conveyed design concepts and deliverables to business partners through in-person and remote presentations as well as through detailed and easily understood documentation.

- Managed a team with three designers on various projects. - Worked collaboratively within a multidisciplinary environment, managed multiple projects, and met assigned deadlines.- Coordinated the Unit needs with top management.- Worked closely with team members to ensure that we delivered the right quality for all projects.

- Designed adaptive layouts to maintain a consistent user experience across the project.- Designed, built, and tested interactive prototype to iterate and evolve design concepts of the project.- Helped create interactive prototypes and UI specifications, including screen layouts, color palettes, typography, and user-interface elements.- Supported design implementation for development team via CSS and HTML coding.

- Ensured mock-ups met both visual and textual branding standards for the biggest companies in Saudi Arabia. - Developed and executed concepts, design, and production of creative materials for all marketing projects.- Collaborated with copywriters on the creation of unique concepts that incorporated traditional and innovative strategies in alignment with advertising and marketing goals.

- Created complex graphics and professional designs for a variety of businesses, and organizations, including custom graphic and logo design.- Designed and developed Flash-based animations for certain pages on the various Websites.- Interpreted graphic visual or interaction designs in HTML and CSS.