• Establishing & managing platform business from ZERO point in MEA; Resourcing, Recruiting, Manufacturing, Finance setup, Logistic, Price structure, P&L … Daily operation.• Provide A/C market analyses for targeted territories with the right business plan and forward direction in terms of technical and commercial aspects; Product, prices, tools, partners, specs, sources…• Assign and build the relation with our partners in the territories (OEM factories/facilities overseas/Dealers) to manufacture and sell the Westinghouse products matching with each market requirement.• Negotiate Distributors/OEM manufacturers agreements and Deals.

International leader in HVAC & Energy Industries.• Managing and operating ESG daily business and system work (P&L, Sales, Marketing, and consultancy service) for Central & Western regions, aggressively lead to follow and review daily operation and business reports/activity to meet company vision & target with positive directions.• Translate strategy for kingdom wise into actionable goals for performance & growth, helping sales to implement organization wide goal setting, performance management and annual operating plan.• Locate areas of improvement and propose corrective actions that meet challenges and leverage growth opportunities kingdom wise, opening new business channels and targeting Key Clients. • Assist and support HQ office with local area new registrations protocols and technicality.

Work agenda of 24 success Months in Trading and Contracting project• Collaborate with the CEO in setting and driving organizational vision, operational strategy, P&L and hiring needs. Transfer vision to life.• Translate strategy into actionable goals for performance and growth helping to implement organization-wide goal setting, performance management, and annual operating planning.• Oversee company operations and employee productivity, building a highly inclusive culture ensuring team members thrive and organizational outcomes are met.• Ensure effective recruiting, onboarding, professional development, performance management, and retention.• Handling Manufacturing & trading A/C & Duct accessories American, European & Chinese Products; Gcoclima, Rheem,/Ruud, Mekar, Toshiba, Dora, sharp and Westinghouse• Analyze internal operations sales and marketing, identify areas of process enhancement. • Assign Dealers/subcontractors and Local service network for A/C supply and installation.• Develop actionable business strategies and plans that ensure alignment with short-term and long-term objectives developed and coordinating with the CEO, CFO, Business units Directors and Regional sales managers.

Country Manager (2004 to 2017)Zamil Air Conditioners. UAE, Oman & KuwaitUnitary & Applied CAC, Spare parts, & ServiceCountry manager for one of the biggest and main Industrial service/Air conditioning “HVAC” equipment manufacturer in middle east, Managing and operating the business units of design/sales of Unitary & Applied, Consumer, OEM, after Sales Service, Spare parts and BAS Control for UAE, Oman and Kuwait Markets. Duties include:• Managing and operating the business and system work for three divisions (Unitary & Applied CAC sales, Spare Parts & after Sales Service) in the regional area, in addition to worldwide Oil & Gas business.• Developing business strategic sales plans, Implementation/measuring & monitoring the strategy plan, driving Strategic Sales development in direct sales and dealer net work.• Developing a strategic marketing plan, in Roles, channels, distributors/dealers, products, … , profitability• Improving sales performance with more profit, implementing a strategic business/action plan, studying the market’s requirements, planning the yearly forecast.• Following up the CAC sales department; direct & dealers. Projects, inquiries, quotations, submittals & orders.• Generate new clients and customers from local and world GCC market and oil and gas business.• Establishing/Following up and supporting dealers after starting the dealers program in UAE/ areas and Oman.• Building up and developing the relationships between sales team, dealers, contractors clients and consultants.• Following and developing the after sales service dept., MRO business, service contracts, customers complains and warranty issues.• Following up the spare parts dept; Bulk and retail sales, dealer network/program.

Business Development Consultant (2000 to 2004)Zamil Air Conditioners. Dammam – Saudi ArabiaSales & Marketing DepartmentBusiness development consultant for HVAC Engineering Division. Primary duties include working with the internal designing engineers, consultant offices, direct customer, dealers, contractors and engineering groups to understand the requirements, interpret the technical information, conceive and define potential new design concepts. Technical support for consulting offices, advising and studying their specifications specially for Saudi-Arabian Oil Company (ARAMCO) and Saudi Consolidated Electric Company (SCECO) projects. Duties include:• Studying product problems, analyzing prices, developing & researching on products and prices, calculating the BOM cost & selling prices, preparing price lists, giving discounts on the projects & studying the local market.• Communication with customers and consultants to fulfill the project needs. Follow up the international vendors/suppliers to match our equipment with the latest technology.• Perform technical HVAC calculation/evaluation for new projects application requirements; district cooling application, special design of AHU and chilled water systems. • Administrate technical report requirements.• Evaluate customer / consultant request for quotation.• Training and developing outside engineering group to companies’ products.• Administrate cost reduction ideas and new design concepts.• Review and evaluate consultant offices/contractor HVAC design calculation, design, concept and layouts.

Senior Technical / Design & Studies Engineer (1998 to 2000) Petra Engineering Industries Co. Ltd. Amman - JordanSTS Engineering Department (sales & technical studies)Technical/Studies Engineer for one of the most leading companies in the middle east, designing and manufacturing air conditioning / refrigeration units in according with international standards; i.e. chillers, air-handling units, packaged units, fan coil units, split units, . . ., etc. Duties include:• Studying the requirements for the new markets, following up the projects for local/export markets especially in Egypt, Palestine, Tunisia & Algeria.• Technical and studies engineer analyzing project specifications, pricing projects, preparing the technical submittal & quotations, designing catalogues, developing & researching on the HVAC equipment to be more effective and studying the competitive catalogues.• Participating in developing a computer program for pricing.