* Director of Operations since 01st of April 2013 until Present..5* Luxury Pre-opening & Opening 1487 units of Luxurious Suites & Rooms together with Executive Floors & Lounge (Mix use Complex of Abraj Al Bait)Some of the Key achievements & more to count:- President’s Award Winner – 2012 - A Team of the Year 2013 Award as Best in Swissotels’ Worldwide - #1 Hotel in KSA Tripadvisor Travellers’ Choice 2014 I am overall responsible for the complete operations of the Hotel’s Divisions including the development and performance management of colleagues. Oversee the financial aspects of the above mentioned operations, optimizing profits while ensuring the highest level of service quality is provided to Hotel guests. I am also responsible for departmental meetings, supplier relations and overall maintenance of the hotel as well Owner Relations and Sales, Marketing & Revenue Activities, Business Development.* Executive Assistant Manager for Swissotel Makkah (1487 rooms) during the pre-opening from April 1st, 2010 till March 31st, 2013* Group Director of Sales & Marketing at Makkah Clock Royal Tower, A Fairmont Hotel (1058 rooms) and Raffles Makkah Palace (214 Suites) during the pre-opening of the properties and successfully lead the team from March 25th, 2008 till March 31st, 2010

In charge of “5 hotels”

1315 Suites & Rooms in the hearth of Makkah - Abraj Al Bait Complex (5 Stars Luxury)• Consistently offer professional, friendly and engaging service• Direct and manage all activity related to the Sales and Marketing & Revenue department ensuring all service standards are followed• Responsible for all sales colleagues’ achievement of individual goals• Direct all sales and marketing initiatives for the hotel• Provide guidance and direction in the development of segment action plans• Responsible for account management of key market segments• Ensure the achievement of sales objectives on a monthly, quarterly and yearly basis• Review Sales contracts, considering the number of rooms, average rate and total revenue objectives of the hotel• Participate in select Sales activities both on and off property • Set individual room revenue and/or room night goals• Manage any Sales incentive programs• Ensure the integrity of key accounts, the key prospect data base and monitoring of the Sales software programs for accuracy and thoroughness• Prepare an annual budget for approval and administer that budget in a fiscally responsible manner • Balance operational, administrative and Colleague needs• Follow departmental policies and procedures

600 Suites & Rooms (5 Stars Luxury) in the Hearth of Makkah• Consistently offers professional, engaging and friendly service• Planning and overseeing the sales effort of the hotel, specifically the achievement of targeted hotel revenues and sales mix• Direct and manage all sales training, yearly sales targets, sales quotas, the incentive plan and all other corporate and hotel learning required to maintain the most effective sales professionals in the market.• Evaluate and initiate opportunities for developing new sources of business in all market segments and thereby broaden the account base• Provide overall direction, leadership, training and development to the Sales, Public Relations and Revenue & Reservations teams• Develop and manage the annual marketing plan• Prepare the annual hotel revenue budget and departmental operation budget• Set parameters for rate quotes and for negotiating group rooms contracts• Accountable for booking group business originating from own market segment• Independently responsible for achievement of sales activities and all objectives outlined in the action plan• Responsible for day-to-day duties of prospecting accounts, account development, site inspections and proper Opera account management practices, etc.• Active in developing new business• Keep accurate records of potential customers and follow through on all potential business• Upon closing, coordinate and follow-up with convention services, catering and/or other hotel departments to ensure delivery of hotel’s promised services• Utilize Opera Sales System to track, book and follow-up accounts• Prepare weekly, monthly, quarterly and annual reports as required• Participate in sites, fams, and industry trade shows• Schedule effective business trips and appointments within assigned markets• Participate in prescribed training and special projects

323 Suites & Rooms with Convention Center & Meetings (5 Stars Luxury)* Director of Sales & Marketing from 01-02-2000 to 06-04-2004* Sales Manager from 18-03-1997 – 31-01-2000* Directed and lead the overall sales effort and key accounts for the Hotel* Responsible for the maximization of Revenue generation for all hotel inventory - including group, contract, transient and catering* Target high level corporate and transient accounts. Manage and motivate sales team members while managing a systematic and comprehensive marketing plan* Build yearly Sales & Marketing plan under GM’s direction* Make recommendations on organization and targets for Sales & Catering goals, deployment, and key account assignments* Set example as key property sales person; ensure solicitation goals are met. Eliminate barriers to successful selling* Accountable to current market performance, analyze trends in the comp set, grow and develop potential performance* Financial responsibilities including budgeting, forecasting, ordering, expense management and target goals* Participate in total hotel management as a member of the hotel Executive Committee

* Worked in Sales & Marketing Department in Holiday Inn, in Jeddah, Saudi Arabia from 15-01-1992 – 25-07-1996.* Worked in F&B Department in Holiday Inn from 10-08-1988 - 14-01-1992.