Ashraf Refaat Email & Phone Number

Saudi Arabia Makkah

* Director of Operations since 01st of April 2013 until Present..5* Luxury Pre-opening & Opening 1487 units of Luxurious Suites & Rooms together with Executive Floors & Lounge (Mix use Complex of Abraj Al Bait)Some of the Key achievements & more to count:- President’s Award Winner – 2012 - A Team of the Year 2013 Award as Best in Swissotels’ Worldwide - #1.

Makkah - KSA

In charge of “5 hotels”

Makkah - KSA

• 1315 Suites & Rooms in the hearth of Makkah - Abraj Al Bait Complex (5 Stars Luxury)
• Consistently offer professional, friendly and engaging service
• Direct and manage all activity related to the Sales and Marketing & Revenue department ensuring all service standards are followed
• Responsible for all sales colleagues’ achievement of individual goals
• Direct all sales and marketing initiatives for the hotel
• Provide guidance and direction in the development of segment action plans

Makkah - KSA

• 600 Suites & Rooms (5 Stars Luxury) in the Hearth of Makkah
• Consistently offers professional, engaging and friendly service
• Planning and overseeing the sales effort of the hotel, specifically the achievement of targeted hotel revenues and sales mix
• Direct and manage all sales training, yearly sales targets, sales quotas, the incentive plan and all other corporate and hotel learning required to maintain the most effective sales professionals in the market.
• Evaluate and initiate opportunities for developing new sources of business in all market segments and thereby broaden the account base
• Provide overall direction, leadership, training and development to the Sales, Public Relations and Revenue & Reservations teams

Jeddah - KSA

323 Suites & Rooms with Convention Center & Meetings (5 Stars Luxury)* Director of Sales & Marketing from 01-02-2000 to 06-04-2004* Sales Manager from 18-03-1997 – 31-01-2000* Directed and lead the overall sales effort and key accounts for the Hotel* Responsible for the maximization of Revenue generation for all hotel inventory - including group, contract.

Jeddah - KSA

* Worked in Sales & Marketing Department in Holiday Inn, in Jeddah, Saudi Arabia from 15-01-1992 – 25-07-1996.* Worked in F&B Department in Holiday Inn from 10-08-1988 - 14-01-1992.