Ashraf Sultan Email & Phone Number

Qatar

Assigned Country-QatarKey Responsibility.• Sales Planning and implementation for lower trade channel. • Proper utilization of BTL budget.• Responsible for hiring and training the sales force.• Leading a team of 25 vansalesman,Supervisors,6 Merchandiser and a coordinator. which include all division Frozen,Dry,Chiller and Cosmetic.• Handling the Brand like.Nivea,Emami,Pert,Super max,Ulker,Al Rifai,Sunbulah,Al Shifa honey,Fine Tissue,Kwality icecream and frozen… Show more Assigned Country-QatarKey Responsibility.• Sales Planning and implementation for lower trade channel. • Proper utilization of BTL budget.• Responsible for hiring and training the sales force.• Leading a team of 25 vansalesman,Supervisors,6 Merchandiser and a coordinator. which include all division Frozen,Dry,Chiller and Cosmetic.• Handling the Brand like.Nivea,Emami,Pert,Super max,Ulker,Al Rifai,Sunbulah,Al Shifa honey,Fine Tissue,Kwality icecream and frozen food,Ulker Labneh.• Plan and prepare monthly, quarterly and yearly sales budget.• Make sure 100 percent Abu Issa presence in lower trade through proper coverage and Distribution. • Identify top 100 key customers and make specific sales plan which includes sales target, target base incentive, special visibility, sampling and yearly interaction program with the top management. • Responsible for secondary sales target for more than 30 brands.• Interaction with all the suppliers. • Provide the leadership through proper planning, communication, implementation and review to achieve the set goal.• Design and implement incentives policy.• Do half yearly appraisals • Make sure to achieve monthly and yearly sales target.• Establish proper and effective relationships with other departments (Marketing, HR,Accounts,Finance and legal) to address key business issue.• Report to GM Abuissa Marketing and Distribution. Show less

Saudi Arabia

Assigned Country-Kingdom of Saudi Arabia (KSA)• Key Responsibility.• Distributor management.• Handling the entire operation for all trade channel.• Prepare the channel activity plan.• Optimum utilization of BTL budget.• Leading and motivating a team of sales manager to achieve the target.• Maintain and strength leadership position in cooling oil category.• Responsible for primary and secondary target.• Prepare the rolling forecast.• Plan and prepare… Show more Assigned Country-Kingdom of Saudi Arabia (KSA)• Key Responsibility.• Distributor management.• Handling the entire operation for all trade channel.• Prepare the channel activity plan.• Optimum utilization of BTL budget.• Leading and motivating a team of sales manager to achieve the target.• Maintain and strength leadership position in cooling oil category.• Responsible for primary and secondary target.• Prepare the rolling forecast.• Plan and prepare annual sales budget/in market sales budget.• Increase the coverage and distribution through Van sales operation with the help of 50 dedicated van salesman across kingdom.• List the product in all modern trade and chain of pharmacy outlet across KSA.Report to MENA Head Show less

Saudi Arabia

Assigned Area-Eastern Region-KSA-(3 years’ experience) Western Region-KSA-(One& half year experience) Responsible for sales, marketing, customer service, warehousing, and distribution of PARACHUTE brand Hair Care products to the assigned area.• Made PARACHUTE HAIR CREAM the number 1 brand in Dammam and Jeddah as per the AC Nielsen data. • Have a good experience of NPLP (New product launch process).• Responsible for the SR 1.3 million secondary sales of Western… Show more Assigned Area-Eastern Region-KSA-(3 years’ experience) Western Region-KSA-(One& half year experience) Responsible for sales, marketing, customer service, warehousing, and distribution of PARACHUTE brand Hair Care products to the assigned area.• Made PARACHUTE HAIR CREAM the number 1 brand in Dammam and Jeddah as per the AC Nielsen data. • Have a good experience of NPLP (New product launch process).• Responsible for the SR 1.3 million secondary sales of Western Region.• Coordinate with the Marico’s sales team and get the most effective distribution, availability and visibility in the market.• Handling the team • Assign target to the team. Regular follow up with the team to achieve the target.• To achieve and maintain market share levels reflected and reported by AC Nielsen.• To maintain the motivation and morale of the sales team.• To design market promotions and displays in the Key outlets.• Create awareness for the brand by sampling, local sponsoring etc.• Key a/c-negotiate with the buyer for yearly contract-listing. Budget allocation for the K/A.• To keep a track of the competitors’ activities.• Send reports to the MARICO KSA Head.Report to Country Manager • Responsible for over- all business development- channel wise in Western Region. Give 30% growth in Eastern region and 22% growth in western region. Show less

Pune Area, India

Mumbai Area, India

Mumbai Area, India

Master Of Business Administration (Mba), Marketing

Matriculation, All