Marketing Strategist with over 15 years of demonstrable experience in the EMEA region, I have been privileged to work with a diverse portfolio of advertising agencies, multinational corporations, and esteemed brands. My foundation in digital marketing is anchored by a deep technical proficiency, cultivated within innovative and creative professional settings. My career has seen me play instrumental roles in the strategic development, stakeholder engagement, and resource orchestration for major players in the FMCG, Retail, and Healthcare sectors.Driven by a commitment to marketing strategies that not only foster growth but also construct tangible brand value, my work consistently delivers measurable outcomes. I eagerly anticipate forging connections with professionals who share a similar passion for marketing excellence and exploring new avenues for professional growth.❏ AREA OF EXPERTISE :- ✔ Marketing Strategy. ✔ Digital Transformation. ✔ Omni-Channel Marketing. ✔ Digital Marketing Strategy. ✔ Platform Development & Management. ✔ Content Development. ✔ Mobile App Development ✔ Digital Activation. ✔ Brand Management. ✔ Brand Communication. ✔ Brand Activation. ✔ Campaign Management. ✔ Performance Marketing. ✔ E-commerce. ✔ Web development . ✔ Lead Generation. ✔ UX/UI Development. ✔ Media Planning. ✔ Budget planning & controlling. ✔ Crisis Management. ✔ Social listening. ✔ PR Communication. ✔ CMS ✔ CRM ✔ SEM / PPC & SEO. ✔ Team Leadership & Management. ✔ Talent Development. ✔ Business Development. ✔ Product Development. ✔ Project Management. ✔ Data Analysis & Reporting ✔ Marketing, Branding & Advertising.Brands that I have had the privilege to work with: •Healthcare: Fakeeh Care Group, Ministry of Health.•FMCG: IVAL Water, OSKA Water, Suntop, Sunquick, Suncola, Steviana, Pepsi, Delmonte, Mamee, Henkel, Marcels, Radwa Chicken, Deka Wafer.•Electronics: Motorola.•Telecom: STC, Virgin mobile.•Airlines: Saudi Airlines Catering.•Automotive: Harley-Davidson. Al-Naghi motors.•Entertainment: Rotana, LBC, Alan TV, Alhokair•Retail: Panda, •Hospitality: Ajwad Hospitality (Al-Naghi Group)
Fakeeh Care Group
View- Website:
- dsfhjeddah.fakeeh.care
- Employees:
- 1236
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Marketing DirectorFakeeh Care GroupRiyadh, Sa
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Marketing DirectorFakeeh Care Group May 2023 - PresentSa▪ Driving the growth of Fakeeh care group’s 1st expansion in Riyadh market.▪ Leading, directing, and implementing Marketing strategy to improve brand competitive position within the healthcare landscape.▪ In charge of customer acquisition and customer retention.▪ Managing marketing programs, activities, campaigns, events, and promotional materials that protect and enhance brand reputation.▪ Develop and manage the online/ offline brand presence across ATL & BTL.▪ Monitor all marketing efforts performance and assess against KPIs. -
Director Of Marketing & OmnichannelAlkhorayef Group May 2022 - May 2023Riyadh, Sa▪️ Leading the Digital transformation project of Alkhorayef Group affiliates - Saudi Parts Center Company.▪️ In charge of establishing and developing the E-commerce including +30K SKUs and 16 product category.▪️ Responsible of B2B, B2C customer acquisition & retention.▪️ Revamping the offline customer experience of 12 branches across the Kingdom of Saudi Arabia.▪️ Established the Marketing and communication department consists of 8 team members.▪️ Responsible of new product development including market research, marketing segmentation, targeting & positioning.▪️ Transforming the infrastructure of the offline stores from traditional to smart model using latest technologies and integrate across different customers touch-points to create seamless customer experience. -
Head Of Digital Marketing & E-CommerceAjlan & Bros Holding Jun 2021 - Jun 2022Riyadh, Sa▪️ Established the e-commerce & digital marketing function of a newly established FMCG subsidiary by Al-Ajlan Holding Group.▪️ Strategized and executed ATL communication plans of the well-known bottled water brands IVAL & OSKA.▪️ Liaised with other functions to develop a seamless home delivery customer experience across omnichannel.▪️ Established the resolution center and built a customer service department consists of 13 agents. ▪️ Worked closely with digital and media vendors to develop and execute marketing campaigns across offline & online channels.▪️ Responsible of omnichannel and last-mile delivery system development including web, apps, social & call center & sales automation.▪️ Managed and controlled the spend of a multi-millions USD media budget and maximized the ROAS.▪️ Planned and executed all digital marketing performance & brand awareness campaigns.▪️ Responsible of customer acquisition and retention of home delivery channel.▪️ Built and managed the B2C / B2B loyalty programs and rewarding systems.▪️ Engaged the stakeholders in regular basis and improved the decision making process. -
Sr. Marketing Manager - Digital & Social MediaBinzagr Co-Ro Ltd. Jan 2019 - Jun 2021Jeddah, Sa▪️ Established the digital presence of a multinational FMCG brands (SUNTOP, SUNQUICK, SUNLOLLY, MASHUP & SUNCOLA).▪️ Developed and implemented the digital communication roadmap.▪️ Conceptualized overall marketing strategy in line with brand direction.▪️ Developed and implemented integrated marketing plan, marketing campaigns, consumer promotions, and trade marketing plans that supported the overall brand growth and profitability.▪️ Managed overall brand portfolio and product mix and maximized business profitability.▪️ Responsible for A&P planning, manage all marketing A&P budget efficiently and monitor its effectiveness to ensure positive ROI.▪️ Oversee online corporate / brand image and digital branding.▪️ Developed hundreds of hero, hub and hygiene content in daily basis to feed the online and offline channels.▪️ Accelerated the performance of digital platforms and assessed against goals and KPIs.▪️ Maximized the business ROI and ROMI out of digital initiative.▪️ Worked closely with creative, media and digital agencies to develop and deliver brands communications.▪️ Participated in consumer events and leverage it through digital channels and social media.▪️ Developed and managed the customer relationship management system (CRM).▪️ Utilized the marketing automation tools to efficiently optimize the communication process.▪️ Measure and report performance of digital campaigns with clearly defined KPIs.▪️ Provide in-depth analysis out of all digital campaigns and enhance the quality of the communications.▪️ Plan and Control the ATL digital media budget.▪️ Ensure all marketing campaigns and activities are consistently reflected on digital.▪️ Liaised with global marketing team to define the digital strategies across regional markets.▪️ Involve and engage the stakeholders to build the digital understanding among the organization.▪️ Implement the digital transformation program across the organization. -
Digital Marketing LeadBinzagr Co-Ro Ltd. Jan 2017 - Jan 2019Jeddah, Sa
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Marketing Executive - Digital & Social MediaBinzagr Co-Ro Ltd. Jun 2015 - Jan 2017Jeddah, Sa
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Account ManagerAim Objectives Feb 2013 - Jun 2015Jeddah, SaEstablished a new function to serve and offer all digital marketing services to new and existing clients Including (social media management, media buying, content creation, web & app development) -
Account ExecutiveAim Objectives Nov 2011 - Jan 2013Jeddah, Sa
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Marketing OfficerMa'Ani Real-Estate Ltd. Jan 2010 - Oct 2011Responsible of online leads generation & customers acquisition for one of largest real estate venture in Jordan. -
E-Commerce OfficerShalati Jun 2006 - Jan 2009Jordan, Amman, JoIn charge of managing day-to-day operations including customer acquisition & retention of a newly established e-commerce platform specialized in selling office supplies and kids toys. -
FounderTradersgate® May 2004 - Jan 2009Established my own startup in 2004 to provide a convenient market place to vehicle traders.
Ashraf Al-Khateeb Education Details
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Harvard Business SchoolStrategy Execution -
University Of JordanGeneral
Frequently Asked Questions about Ashraf Al-Khateeb
What company does Ashraf Al-Khateeb work for?
Ashraf Al-Khateeb works for Fakeeh Care Group
What is Ashraf Al-Khateeb's role at the current company?
Ashraf Al-Khateeb's current role is Marketing Director.
What schools did Ashraf Al-Khateeb attend?
Ashraf Al-Khateeb attended Harvard Business School, University Of Jordan.
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