Ashraf Montaser work email
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Drawing on two decades of leadership at the intersection of technology, operations and marketing, I help organisations to remain agile and competitive in the face of continual disruption. Combining technical expertise with a strategic mindset, I drive innovation across operations, products, services and solutions, with bottom line impact. Leveraging my engineering training and tenure in consulting, I bring a systematic mind-set and problem-solving ability to identify efficiencies across end-to-end operations and maximise revenue. Results focused, I move effortlessly between high-level strategy and operational detail, continuously reviewing market assumptions to adjust strategy in fluctuating environments. As a leader, I enjoy and focus on soliciting input on strategic matters, from the front line upwards, to gain widespread buy-in on company vision and direction.As CEO of Global Red Holdings, I have repositioned the group as a platform integration service provider in line with market demand for more specialised market services agencies. In my prior role as Director of AdInfinity, I disrupted the market with innovative ROI-focused Adtech products, inspiring shifts within the broader sector.
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Ceo And DirectorGlobal Red HoldingsUnited Kingdom
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Ceo / DirectorGlobal Red Holdings Sep 2014 - PresentSydney, New South Wales, AustraliaInitially joining GRH as part of a joint venture with AdInfinity, I was approached by the Board to flll the role of CEO to lead a digital transformation modernising the group’s technology capability. Leading development and implementation of a multi-year strategy for multiple international businesses and brands, I established a new GTM strategy, customer value proposition, product and market position in a sector shifting from traditional to specialised advertising agencies. Leading seven direct… Show more Initially joining GRH as part of a joint venture with AdInfinity, I was approached by the Board to flll the role of CEO to lead a digital transformation modernising the group’s technology capability. Leading development and implementation of a multi-year strategy for multiple international businesses and brands, I established a new GTM strategy, customer value proposition, product and market position in a sector shifting from traditional to specialised advertising agencies. Leading seven direct reports and 84 extended team members, I built a high performing leadership team from the ground up, energising them around company vision. • Repositioned the business as a platform integration service provider in line with new market requirements;• Significantly reduced operational cost and head count while simultaneously increasing production capacity and efficiency through technological improvements;• Recognised as a Top 10 Salesforce Consulting Partner in APAC in 2018 and 2019. Show less
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Chief Executive OfficerLifecycle Digital Sep 2014 - Present -
Chief Executive OfficerAccumedia | We Are Re-Inventing And Disrupting Digital Advertising. Jun 2014 - PresentSydney, Australia -
DirectorAdinfinity Sep 2011 - PresentSydney, AustraliaAs Co-Founder of an ad technology start-up, I led a business that created patented products across multiple Martech verticals using disruptive technology to increase client ROI in programmatic advertising. Responsible for all business strategy across GTM, financing, sales, product conception and operations, I worked to establish a scaled, technology-led products business with a self-service front end. • Built a successful Martech product business in just three years, launching viable… Show more As Co-Founder of an ad technology start-up, I led a business that created patented products across multiple Martech verticals using disruptive technology to increase client ROI in programmatic advertising. Responsible for all business strategy across GTM, financing, sales, product conception and operations, I worked to establish a scaled, technology-led products business with a self-service front end. • Built a successful Martech product business in just three years, launching viable products to market in 6 months;• Disrupted the market with unique ROI-focused products, winning contracts with several major household brands. Show less -
Head Of Sales OperationsNews Digital Media Aug 2007 - Sep 2011As part of the leadership team and overseeing both the Ad and Sales Operations technology teams for News’ digital arm, I drove operational and sales excellence, efficiency and innovation to boost market positioning. I developed new product innovations and oversaw all post-sales activities, workflow, CRM and business platforms, amongst other activities. Leading a team of 20 employees supporting hundreds of news and classified brands, I upskilled team members and built data solutions and… Show more As part of the leadership team and overseeing both the Ad and Sales Operations technology teams for News’ digital arm, I drove operational and sales excellence, efficiency and innovation to boost market positioning. I developed new product innovations and oversaw all post-sales activities, workflow, CRM and business platforms, amongst other activities. Leading a team of 20 employees supporting hundreds of news and classified brands, I upskilled team members and built data solutions and reporting capabilities. • Transitioned the business from legacy systems to agile technology, reducing annual costs and transforming business processes and systems;• Improved sales management by creating a sales database and business intelligence system;• Awarded BNC Sales Agency of the Year three years running for the design and delivery of several industry-leading advertising innovations to market. Show less -
Development ManagerNinemsn/Hww 2006 - 2007 -
Senior Program ManagerNinemsn 2004 - 2006 -
Co-FounderDesigniq May 1999 - Mar 2004London, England, United Kingdom
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Business Systems Analyst/DeveloperEli Lilly And Company Jan 1998 - Apr 1999Basingstoke, England, United Kingdom -
Product ManagerEpos Plc Jan 1997 - Jan 1998London, England, United Kingdom
Ashraf Montaser Skills
Ashraf Montaser Education Details
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Change Management & Managerial Skills -
Management
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Civil Urban Enginnering -
Mechanical Engineering
Frequently Asked Questions about Ashraf Montaser
What company does Ashraf Montaser work for?
Ashraf Montaser works for Global Red Holdings
What is Ashraf Montaser's role at the current company?
Ashraf Montaser's current role is CEO and Director.
What is Ashraf Montaser's email address?
Ashraf Montaser's email address is as****@****tal.com
What is Ashraf Montaser's direct phone number?
Ashraf Montaser's direct phone number is 0422 75*****
What schools did Ashraf Montaser attend?
Ashraf Montaser attended Australian Graduate School Of Management, Agsm @ Unsw Business School, London South Bank University, King's College London.
What are some of Ashraf Montaser's interests?
Ashraf Montaser has interest in Rugby, Diving, Sailing Diving Rugby, Sailing.
What skills is Ashraf Montaser known for?
Ashraf Montaser has skills like Online Advertising, Digital Strategy, Business Strategy, Digital Media, Management, Change Management, Strategic Planning, Start Ups, Software Development, Ad Serving, Crm, Operations Management.
Who are Ashraf Montaser's colleagues?
Ashraf Montaser's colleagues are Latoya Thompson, Bruce Roth, Dalia Afifi, Bruce Roth, Shirley Gilmore, Jeizelle Melanio, Sam Solakyan.
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