Responsible for the management and the development of the Campaign and creative services function in EMEA, with the following sub functional areas, Campaign Management, Digital Operations, Campaign data• The management and development of the EMEA C&CS team, ensure it’s a high performing and cost-effective team• The management of the Customer communication of Airmiles in UAE• Leading the strategic thinking, particularly when it comes to activating data-driven communications programs, to define end-to-end customer communications and engagement strategies that hit clients’ goals• Mobile app user journeys and content / flow ownership• Air Miles trigger campaign development and deployment including customer journey development• EMEA leadership team engagement

- Setting national consumer wireless retention strategy, driving YoY churn reduction, and supporting net loading.- Setting the strategy and leading the execution of customer data based marketing programs, increasing customer engagement, LTV and increasing share of wallet.- Working closely with customer insights, research and data scientists to build predictive and propensity models, to optimize customer targeting and maximize ROI- Defining and designing all BTL offer strategy, on national and regional level- Integrating churn management initiative with cross/upsell tactics to increase customer product intensity, to efficiently manage cost of retention spend, and drive profitable ARPU/ARPA growth.- Shifting the mix from proactive churn management to intent/trigger based initiative to reduce time to consumer utilizing data insights and omni-channel capabilities.

• Align with strategic vision, sales, and development growth goals, driving the development of organic, multi-year domestic and international marketing plans.• Manage marketing communications including branding, advertising, web presence, trade shows, and collateral for emerging products and recurring refresh of existing material, defining marketing strategy, tools, and tactics.• Collaborate with key cross-functional teams including account management, P&S, and corporate strategy, and support a culture of accountability, trust, and high performance.

• Responsible for leading brand-related strategic planning sessions, and acted as internal agency strategist.• Created an uplift in fan base count over a three-month period through customization and implementation of a digital marketing strategy.• Performed win-loss analysis and funnel activity, and provided product portfolio recommendations.