Ashrafur Rahman Email and Phone Number

• Develops marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.• Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).• Identifies trends and insights, and optimizes spend and performance based on the insights.• Brainstorms new and creative growth strategies through digital marketing.• Plans executes, and measures experiments and conversion tests.• Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.• Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.

• Directly manage strategy development & implementation, tactic development & implementation, social media campaign, video content, and other related areas.• Be the digital “eyes and ears” of the brand and continue to build an overall reputation that is aligned with company branding guidelines and policies.• Assist with the creation, conception, and presentation of social media integration efforts for offline/online marketing campaigns in the region.• Create monthly and quarterly reports pertaining to user experience, page views, activity, traffic, etc. to measure success and share positive stories with the marketing teams.• Planning and execution of marketing projects and campaigns.• Performing activities relating to Search Engine Optimization on a continuous basis.• Promoting products and services in the digital space.• Using and researching the internet and new media to reach new customers, generate leads, and retain existing customers.• Analyzing market research and planning promotions, competitions, and other various creative marketing techniques based on the research results.

• Managing the operations of Igloo e-commerce, which turns over BDT 2.5m a year.• Assist in the formulation of strategies to build a lasting digital connection with consumers.• Plan and monitor the ongoing company presence on social media (Twitter, Facebook, etc.)• Launch optimized online adverts through Google AdWords, Facebook, etc. to increase company and brand awareness.• Be actively involved in SEO efforts (keyword, image optimization, etc.) • Prepare online newsletters and promotional emails and organize their distribution through various channels.• Provide creative ideas for content marketing and update the website.• Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends, etc.)• Acquire insight into online marketing trends and keep strategies up-to-date.• Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).