Founded in 2016, focusing on the MENA region, our firm enhances entry and growth for SME technology companies and innovators. Leveraging our in-depth knowledge of the regional business landscape and experience with global clients, we've served as fractional executives and offered specialized technical services. These include business fitness and compatibility audits for firms aiming to establish a GCC presence, expert witness services for the O&G industry, and reserves audit and certification.Key Past Fractional Executive Positions by Ashraf Zeid:Detect Technologies (India), Advisor to CEO and Founders (Aug 2021 - Dec 2022): Led MENA market entry for AI and machine vision applications in the industrial sector, securing successful pilots and a notable contract in Saudi Arabia. This effort solidified our regional presence from 2022.WellNoz Inc (USA), Advisor to CEO (Oct 2019 - Jun 2021): Spearheaded an R&D collaboration focusing on nanotechnology for oilfield inflow control, partnering with an OFS company. This initiative led to the development of SIMBA under DAMORPHE, a significant industry innovation.Openfield Technologies (France), Advisor to CEO (2016 - 2019): Managed a major R&D project with a leading national O&G company in the GCC, promoting technological and operational progress.

Spearheading business growth in the Middle East with a mission to remove hazardous waste from the hemisphere through sustainable deep-well sequestration in alignment with global environmental safety standards.

Guiding international growth and regional entry strategy at Altave as a strategic advisor, capitalizing on its success as a Brazilian market leader in AI-powered intelligent monitoring. Altave is poised to expand globally across its five key industries, including Energy, delivering to clients' safety, operational efficiency, and environmental goals.

Advising the board of directors on strategic initiatives for funding and partnerships. Working with the executive team on international growth. The company innovated groundbreaking software for conceptual engineering in O&G projects, addressing decarbonization and energy transition and improving time and cost efficiency.

Sehatena was co-founded to offer top-tier at-home medical and healthcare services, focusing primarily on elderly care. The brand, DoktorCare, specializes in comprehensive at-home healthcare, particularly physiotherapy for rehabilitation and preventive care. The venture is dedicated to giving back to older people in their golden years, with plans to expand this compassionate service globally.

Directed MENA market entry for AI and machine vision applications in industrial sectors, resulting in successful client pilots and a key contract in Saudi Arabia within 16 months. This initiative established a lasting regional presence from 2022 onward.

Led the primary R&D collaboration at WellNoz, focusing on nanotechnology for oilfield inflow control, partnering (and securing funding) with an OFS company for a significant GCC national oil company. This initiative resulted in a groundbreaking product, which evolved into SIMBA under DAMORPHE, representing a notable advancement in the industry.

- Responsible for the East & Asia Pacific region (MEAP) performance as a member of Baker Hughes MEAP's executive leadership team. - Responsible for the marketing and sales function for Baker Hughes MEAP for 2015 & 2016. (revenue exceeded 4.0Bn in 2014 and hundreds of sales professionals).- Responsible for the reservoir development services business segment for Baker Hughes MEAP for 2013 - 2015 (a P&L with hundreds of petrotechnical & field management professionals).

I was fortunate to participate in the regional One-GE growth initiative and re-entry to Libya and entry to South Sudan. Key project included the partnership with Carbon Holdings to build the world’s largest naphtha cracker [$3.8 billion investment], the partnership with ministry of Electricity to upgrade Egypt's old power plants using 34 aero-derivative gas turbines. Other projects in Healthcare and Renewable.

o Re-established the IPM business in Egypt & Sudan winning multiple projects.o Established the project management team and ensured businesses and third party readiness to delivery.

o Operated three major projects (9 rigs) and managed a two $Billion business development portfolio.o Secured with team the award of a flag-planting green gas field development with a potential revenue stream in $Billions over 7 years, against competition of major service companies and IOCs.

o Reviewed countries and key companies for regional strategies and identification of target projects.o Led and supported projects pursuit in different countries across Middle East.

o Managed Indigpool advisory services for farmouts and divestitures through technical consulting, online data access, and marketing strategy.o Led the advisory services of license rounds segment worldwide.