Ashra W. Email & Phone Number

West Palm Beach, Fl, Us

San Francisco, California, Us

Accountable for driving customer acquisition, retention and maximizing lifetime value.• Developed and prioritized the comprehensive product roadmap for digital platforms, prioritizing key enhancements that enhanced the end-to-end customer journey and boosted re-engagement by 19.5%. - Managed cross-functional teams to deliver a seamless user experience while optimizing processes to ensure quality and timely execution of initiatives across iOS, Android, and web. - Prioritized data-driven insights to identify new opportunities for monetization and foster long-term growth. - Defined OKRs and success metrics to align team efforts with strategic goals, measure progress, and drive performance. - Conducted detailed product breakdown/comparative analysis of the user experience to evaluate its effectiveness, identify trends and implement improvements for enhancing the overall user journey. - Responsible for end-to-end delivery process, from initial concept planning through to development, launch, and post-launch optimization. • Optimized the onboarding funnel and registration experience through data-driven analysis, user testing and iterative design improvements, resulting in a 31% MoM increase in subscriptions. - Identified points of failure by analyzing user journeys, gathering feedback, and using analytics to determine drop-off areas. - Enhanced key touchpoints by simplifying complex steps, enhancing user guidance and streamlining the overall process to create a more intuitive and frictionless experience. - Implemented and analyzed A/B tests to optimize product features, pricing and user experience. - Analyzed customer data to develop detailed persona profiles and segments, identifying patterns and tends that impact purchasing decisions and conversion.

Juno Beach, Fl, Us

Responsible for conceptualizing, designing, and delivering online customer/user experience to increase conversion and adoption.• Delivered a seamless user experience across digital touchpoints through redesigned UI and enhanced functionality. Drove 641% YOY increase in services enrollment and generated $5M in revenue. -Collaborated with cross-functional teams to develop customer friendly features and improve visibility of process. -Conceptualized and defined end-to-end product experience which includes embedding product activation and upsell opportunities throughout the digital connect experience to stimulate sales growth, enhance visibility and improved conversion. -Evaluated product performance using qualitative and quantitative strategies to establish customer trends and drive ongoing optimization.

Boca Raton, Florida, Us

Tasked to manage cross-functional teams to generate revenue through the deployment of customer-focused programs, solutions and promotions. • Developed and led the omni-channel strategy and roadmap that drove explosive growth through an enhanced infrastructure and operating model that delivered a seamless customer experience across digital and retail channels.-Implemented omni-channel strategy and roadmaps for customer/end-user experience across all platforms to achieve growth by providing a seamless customer experience process. -Managed cross-functional teams of 10+ development, product, design and marketing professionals in all phases of product solutions delivery (from requirements gathering through build, test phases, QA, launch and support) for omni-channel programs and solutions.-Identified opportunities, risks, constraints and requirements in collaboration with the scrum team to refine user stories.• Drove mobile app marketing and merchandising efforts that grew downloads by 80% and doubled revenue within 6 months.-Implemented mobile app marketing and sales strategy, led online and offline campaigns promoting app awareness, and started email campaigns to grow downloads, retention, and revenue.-Collaborated with the mobile agile team to promote value and develop customer-friendly features and enhancement for the mobile app.• Developed and managed e-commerce website marketing and merchandising programs, including weekly promotions, product launches, SEM, and remarketing campaigns that drove sales growth.-Effectively analyzed customer insights and ecommerce trends to implement strategy and segment campaigns demographics and maximize ROAS. −Conceptualized and defined end-to-end product experience which includes embedding product activation, upsell, and customer support throughout the digital experience to stimulate sales growth, ease of use and improved conversion, in partnership with the product development team.

Master Of Business Administration (Mba), Operations Management

Bachelor Of Business Administration (B.B.A.), Marketing