Ashley Reyes Email & Phone Number

United States

Beverly Hills, Ca, Us

Managed social media and marketing for official Endeavor, WME, WME Music, TKO, and IMG accounts.Facilitated cross-collaborative marketing efforts across the Endeavor network.Monitored creator and cultural trends to spot brand opportunities, fostering key partnerships with Meta and TikTok. Led creator-focused campaigns that boosted engagement and expanded brand reach.Collaborated with cross-functional teams (PR, comms, creative, partnerships) to roll out integrated initiatives. Utilized analytics tools to establish KPIs, track campaign success, and refine strategies for ongoing innovation.Worked with WME talent on content and marketing across the company.TKO Case Study:Played a key role in launching and running the TKO social media channels (comprising UFC & WWE), overseeing content strategy and audience engagement.Grew TKO's total audience to 167K on Instagram within one year, driving significant brand awareness and engagement.Launched the TikTok account which grew to 18K followers within one month of launching.

Beverly Hills, Ca, Us

Developed and drove the global digital marketing strategy for IMG events and exhibitions.Created content strategy with goals to drive brand awareness, leads, web traffic and business growth. Oversaw top of funnel content development including copywriting, editing, and collaborating with the design team. Partnered with WME talent representatives for social influencer campaigns.Conceptualized and executed on-site social media activations for events in order to increase online conversation. Created weekly wrap up analytic reports to be shared across the team.

Los Angeles, Ca, Us

Launched social media influencer programs for events, bringing together YouTube, Instagram, Snapchat and Twitter creators for the first time. Managed digital production and oversaw the delivery of assets for StudioWrap, EmmyQuickie and Drinking with the Stars series. Responsible for managing and programming for all official accounts across Facebook, Twitter, Instagram, YouTube, Snapchat, LinkedIn, and G+ on a 24/7 schedule.Developed and implemented creative and highly measurable social media programs and campaigns, planning around editorial, magazine, breaking news, and events. Monitored and reported social analytics to identify daily trends and growth opportunities.Collaborated with cross-functional teams including Editorial, Video, Sales, and Events to maximize and extend all content creation. Worked in collaboration with clients, accounts and analytics teams to develop program KPIs and reporting structures for brand campaigns.Key contributions: Responsible for managing and programming of official accounts across all channels leading to over 14.1M impressions a month.Worked closely with the video team to coordinate viral video content, reaching over 19MM views on a single video. Created a playbook for best social practices for the company including the CEO and reporters. Created and strategized for the Instagram profile @TheWrap now at 37K followers.

Worked with a team of illustrators and video producers to conceptualize and produce Instagram and Snapchat stories for multiple tentpole events.Captured and produced promotional material with high-profile music talent. Projects:Streamys '17 / Official Snapchat host and producer Billboard Music Awards '17 / Instagram Story ProducerAmerican Music Awards '15, '17 / Instagram Story Producer Golden Globe Awards '15, '16Miss America Pageant '15American Country Music Awards '14Hollywood Film Awards '14

Costa Mesa, Ca, Us

Copy-writer and manager for multiple client accounts.Develop creative for online initiatives. Create and execute Facebook and Twitter ads for clients. Track and analyze Pay Per Click Facebook Ad campaigns. Compile campaign wrap up reports highlighting digital incentives. Create proposals and present decks for clients to strategically further improve their brand. Projects: Official Seinfeld TV Social Media Manager Jimmy Kimmel Live GleeDays of our LivesSony TV

Fullerton, California, Us

Maintained all aspects of The Daily Titan website, including coding and copy editing Collaborated with editors and photographers for multimedia packagesBuilt contacts that maintained flow of weekly news on the webEnsured website content was accurate and reader friendlyProjects:Website redesign to increase engagement Creating social media profiles

Organized web content for the publicationProduced content for web and printWorked as a team to meet deadlines and ensure publication is produced in a timely mannerWorked with Video Editor to produce media for the websiteCollaborated on the production of the first iPad news edition

Bachelor’S Degree, Advertising / Minor In Psychology

Documentary Film