Ashley Sayed Email & Phone Number

London, GB

Based in London, UK, I lead sales, marketing, operations and hardware design engineering teams across UK, Switzerland and China that manufactures custom connected hardware solutions and robotics from concept (POC) all the way to high volume manufacturing. Covering connected consumer electronics, Child-friendly products, Consumer medical and industrial.

Lausanne, CH

• Part of the senior management team, leading R&D development for iQOS device.Achievements:
• Implement Scrum framework to manage multi engineering projects across Europe & Asia
• Drive technology roadmap for device
• Hired & trained 100+ people to create high performing & self-organising teams Industry: Consumer/Medical grade electronics Key skills: Scrum master, Kanban boards, CAPEX budget management, Recruitment, Self-organising.

London, GB

Role/Sector: Lead the engineering development of game-changing disruptor technology for BAT in THP (tobacco heated products). - Developed & scaled to MP worlds’ first induction heating engine, ramping up to 50 degrees C in 10 seconds (10+ patents) - Create device architecture defining the electro-mechanical engineering to meet ISO13485 requirements..

London, London, GB

• Setup & manage all operations for a technology incubator for U+I Group PLC. Developed a mentor programme for tech startups focusing on MVP & product-market fit in order to gain VC & seed funding Achievements:
• Build strategy for co-working space, prototyping lab & incubator programme for 100+ tech startups
• Public speaking at events, workshops and seminars on how to scale tech startups & gain VC funding Industry: Property, Software, Hardware, UX/UI Key skills: LEAN startup, VC funding, Value proposition design, Minimal.

• A tech-startup that takes wireless products into mass production in Asia. Located in Singapore I built a team of 15 covering design, HW/SW engineering, marketing, sales, web, finance, retail & operations.Achievements:
• Generated sales turnover $1+ million each year over a 4-year period, operating with a gross margin of 33%
• Technology development for 100+ medical products (PCB, RF & mechanics) from prototype to production
• Raised £150k on BBC Dragons’ Den to launch a self-branded kid-focused tablet. Sold 10k online & to retailIndustry: Consumer electronics, Internet of Things, Medical Key skills: Sales, Client acquisition, Product.

Amsterdam, Noord-Holland, NL

• Lead an entire project team of 200+ for Shaver’s & Wakeup light. Managed teams across Holland, Hong Kong & China. Defined & delivered the product vision & product development into production.Achievements:
• Managed a budget of £30mio, to deliver high-end shaver to market on budget and time, selling 5mio units
• Record timing for Wakeup light with production in 9 months (normally 18), by implementing a ODM model
• Worked closely with marketing & design teams to deliver a gross margin of 67%, gaining ASP of £200+Industry: Consumer electronics, Medical Key skills: PMO, Product management, DFMEA, Cross-functional teams, Contract.

Amsterdam, North Holland, NL

• Principle lead of the entire product roadmap for GPS devices worldwide. Worked with marketing & engineering to define & deliver the software & hardware 5-year product roadmap into production. Achievements:
• Delivered technology roadmap for all sat-nav products that sold 23mio units over 3.5 years
• Managed teams in EU and Asia totalling 175, setting up Taipei office to work with and manage china CM’s
• Promoted to head of design leading HW/SW development globally from concept ID to mass productionIndustry: Consumer electronics, GPS, Wireless Key skills: Wireless & mobile, Technology & portfolio roadmap, Software.

Amsterdam, North Holland, NL

- Reporting to the VP of Engineering- Responsibility for the Project management of Product design, Development and Product marketing of Personal Navigation Devices (PND) for TomTom globally. - Tasked with managing the teams, which represents Purchasing, Logistics, Mechanical, Electrical engineering, Software, Product managers, Manufacturing, Compliance and.

Mountain View, CA, US

• Manage & lead cross-functional team to deliver thinnest mobile phone in the world (RAZR) to global markets. Worked closely with Motorola quality & supply chain groups to mass-produce different parts &.
• Lead team of 10 to design & engineer thinnest mobile phone in the world at 10.5mm. Obtained highest quality test pass that lead to return rate of 2% by using 6sigma & agile methods
• Work with plastic & metal supplier to create complex chassis assembly that reduced overall part cost by 15%.
• Pioneered flex PCB sub-assemblies that became standard for future mobiles (patented) used by iPhone

Chicago, Illinois, US

- Responsible for the transition of Sendo UK to Sendo Singapore office to lead the design and manufacture of 2.5G mobile Devices. - Traveled extensively all over SE Asia to China, Taiwan, Japan, India, South Korea to audit and select Tier one manufacturing facilities and suppliers. - Streamline the supply chain, reduce costs, and increase quality by.

- Joined Sendo when the company was a start up with 10 employees, which grew to over 400. - Responsible for the mechanical design and project management of mid tier and high tier phones that were designed and manufactured in Britain, China and the Czech Republic, and distributed across nine countries in Europe and Asia. - Responsible for design and tooling.

Product Design Engineering, Design Thinking, Product Design, Engineering, Psychology

Education record