• Developing and executing a comprehensive content strategy aligned with brand objectives.• Managing end-to-end content creation, emphasizing quality, relevance, and user experience.• Collaborating with cross-functional teams to gather insights and create engaging, high impact content.• Creating user-centric copy with brand consistency while maintaining SEO optimization to drive organic traffic and enhance search rankings. • Monitoring content performance and adjusting strategies for impactful results.• Implementing A/B testing and data-driven decision-making to continuously improve content performance and user engagement. • Maintaining editorial calendars and project timelines to ensure timely content delivery. • Staying current with industry trends and best practices for fresh and relevant content.

• Built an Instagram audience up to 13,000+ followers with a high engagement rate. • Worked with brands of all sizes to produce; stories, posts, and reels as a content creator as well as UGC. • Researched trending topics for my specific niche and created engaging captions with scroll stopping photos/reels.• Negotiated pricing and met all deadlines with brands.• Designed and created custom IG stickers and gifs for a more custom user experience and to engage with my audience better.• Promoted ads under facebook and instagram.• Created and maintained a website and blog as well as design all graphics needed for posts and pins.• Developed a brand kit and media kit for collaboration purposes.