Ashton (Pearson) Baro Email & Phone Number

Wilmington, Delaware, Us

As the Digital Marketing Coordinator, I am responsible for the strategic development and tactical execution behind all downstream marketing efforts related to the Chattanooga and LightForce brands under the Recovery Sciences Business Unit of Enovis.• Overseeing paid media sponsorships and associated contracts with key medical organizations and societies, ensuring strategic alignment and value optimization.• Collaborated with internal teams and external stakeholders to launch a strategic partnership between Enovis and Breakthrough Marketing in September 2023, ensuring alignment on goals and deliverables; read the official announcement via the link below.• Leading the management of social media strategies and execution for the U.S. Chattanooga and LightForce brands, driving engagement and brand awareness across platforms.• Leveraging HubSpot to design and execute comprehensive marketing campaigns, automate workflows, and nurture leads, optimizing the customer journey and improving communication efficiency.• Partnering cross-functionally with legal, regulatory affairs, compliance, and clinical affairs teams to ensure adherence to all internal and external regulations while achieving marketing objectives.• Analyzing and reporting on KPIs for downstream lead generation initiatives to evaluate performance and inform strategic decision-making.

As the Member Experience Coordinator for Stonebriar Country Club, I continued to gain experience and grow my knowledge in social media management, digital marketing, and customer service.• Managed and created content across all social media platforms for the Club, including Instagram, Facebook, Twitter, and LinkedIn.• Assisted in developing digital and print marketing material across all departments within the Club.• Assisted the Member Experience Manager in developing, planning, and executing Membership programming and events.• Helped connect members with various programs, groups, and resources to best optimize their membership experience.

As a physical therapy technician, I helped individuals from many demographics achieve their rehabilitation and pain management goals. In this position, I learned to adapt my approach to each patient based on each patient's goals for physical therapy. The most rewarding aspect of my position as a physical therapy technician was building meaningful relationships with my patients and seeing how my work positively impacted their lives.

Fort Worth, Tx, Us

As the student manager for the TCU men's and women's swimming and diving program, I further developed my time management, professionalism, and problem-solving skills to serve the needs of the program and the coaching staff. This position presented me with an incredible opportunity to stay involved in the sport of swimming while simultaneously preparing me for my future in the workplace. Some of my duties as the student manager included:• Being responsible for all film during practice and competition.• Utilizing YouTube for downloading and editing film.• Assisting the coaching staff in covering practices, setting up the facility for home meets, helping with recruiting trips and media days, and restocking the student-athlete equipment and fueling station.• Traveling with the team to meets and training trips across the country, including Miami, FL; Malibu, CA; Morgantown, WV; etc.

Master Of Science - Ms, Digital And Integrated Marketing Communications

Bachelor Of Science - Bs, Kinesiology

Education record