Ashton Anderson Email & Phone Number

Baton Rouge, La, Us

• Proactively recommend new platforms and media strategies, organically growing Instagram following from 13.9k to 14.7k followers in six months for female-owned TCapri Tequila• Actively contribute to the brand community by responding to direct messages and engaging with comments, leading to a 50% increase in social followers across all platforms • Oversee client's creative vision, standard output, and design process across Facebook, Instagram, and Twitter while providing guidance and creative leadership on the development of all social media assets• Create engaging and appealing social media posts and digital campaigns optimized for virality and conversion• Develop digital media strategies and tactics aligned with client goals while maintaining brand consistency across platforms• Evaluate performance metrics and analytics for online platforms to recommend courses of action for informed decision-making in future campaigns

Baton Rouge, Louisiana, Us

• Successfully spearheaded a $10k multi-faceted email marketing campaign for the LALEGE app allowing the public to seamlessly navigate Louisiana State Capitol and legislative websites and resources• Maximized user engagement and impressions by 156% and 66% respectively by mentoring clients on social media KPIs, best practices, and developing trends• Redeveloped Louisiana state legislature and legislative body's methodology for digital strategy and approach to brand planning including process development, inter-departmental cooperation, and success metrics• Lead digital strategy projects by conducting needs assessments, framing problems, and prioritizing steps toward achieving strategic objectives• Ensure brand identity, messaging, and communications strategies are immersed in all organizational efforts across social media, digital content, and email marketing

Brooklyn, New York, Us

• Collaborated with Influencer Relations, Events, and Partnerships teams to ensure thesuccessful social integration and support for the Festival's events, co-ops, and marketingcampaigns• Managed timelines, budget, and products for Wellness House activations and events for 20influencers• Developed long-term client and vendor relationships to support client satisfaction,retention, and event profitability for continued business partnerships• Maintained internal event management platform including all initiatives related to eventregistration, survey management, mobile app, schedules, and social applications

Baton Rouge, Louisiana, Us

• Planned, organized, and implemented relevant public information, marketing, and publicrelations efforts across a variety of department-wide issues through both written and digitalchannels• Designed reliable and consistent communication approaches to enhance understanding,engagement, and acceptance of division programs to members of the general public• Created and disseminated written and visual content across three social media channels,two websites, and a quarterly digital newsletter• Provided support in the coordination of all communication planning while developingstrategies, standards, and branding across all platforms• Anticipated target audiences for campaigns and communications, utilizing data andstrategic plans to guide the development of content and creative assets for all marketingefforts

Beverly Hills, California, Us

• One of 69 interns selected for the Academy's inaugural GOLD program that provides underrepresented minorities access to top industry professionals/experts and mentorship opportunities.• Participated in exclusive cinematic screenings, master classes, & networking events hosted by Academy members & industry professionals• Concurrently interned at the Academy, primarily assisting both the Manager of Special Collections & Senior Archivist processing film production records

Master'S Degree, Social Media Management

Master Of Library & Information Science (Mlis), Digital Content Management

Bachelor Of Arts (B.A.), Mass Communication/Media Studies