Manager of DTC (D2C) eCommerce and digital marketing channels for the parent company of: - Pit Boss Grills- Louisiana Grills- Surelock Safes- Country Smokers- A-Maze-N- ThiessensResponsible for:- Webstore Management: pricing, margin analysis, inventory management, promotion, forecasting, content management, go-to-market strategy, web design/Ux lead, conversion funnels, customer service experience, retail exclusive partnerships, CRM database, site performance, seasonal merchandising. - Digital Marketing Management: team building, vendor management, agency management, career building, media management, budget, ad performance, strategy, paid media, organic media, scheduling the marketing calendar and execution through:- Email- Paid Social- Organic Social- Affiliate Marketing- SEO- SEM- Programmatic- Newsletters- CRM Marketing

Operations Manager for Dansons' Direct-To-Consumer Sites.

-Strategy, planning, executing, and reporting on programmatic display, video, OTT, paid social, and YouTube TrueView-Facebook Ads Manager-Google Analytics-Google Ads-Vendor relations and negotiation for outsourced media-Manage media for CPG, Beauty, Pet Food, Auto Service, Finance, and more-Ad copy, bloggingClients:- Henkel (Dial, Tone, Schwarzkopf)- Bubbies Ice Cream- Billy + Margot/The Farmers Market Pet Food- Bar S Foods- Nevada State Bank- Phat Scooters*Managed a book of $1M+ of Ad Spend*Launched OTT/CTV Ad Product

-Built client relationships to meet strategic Digital Advertising and Marketing goals aligned with client's KPIs.-Implemented Design and Creative to keep a consistent message across individual customers' decision-making journey. -Built strategic Agency Partnerships in the Western Region.*Launched partnership program with Colleges across the US to create custom audiences targeting Gen Z and Millennial Cohorts.*Launched Cybba's first CBD clients. *Campaigns: Larry H. Miller, NDTourism

-Consulted and advised on Third Party Marketplace storefronts and listings. -Created meaningful and profitable business relationships.-Negotiated with prospective suppliers; analyzing their strategic eCommerce goals. -Maintained and utilized Supplier Relationship Management database.-Margin analysis, pricing and payment negotiations to maximize profits and sales volume.*Notable Clients: 3M, Grimco*Developed a new sales process for the team - expediting the conversion process.

Tasked with Increasing private funding and new memberships - through private entities, and fundraising.-Developed a survey with decision making testing. -Directed a group of students involved in a Senior Capstone class. -Used demographic and geo-targeted research to build a business plan and solution to the museum's revenue problem.