Ashton Wilson Email & Phone Number

San Jose, Ca, Us

Irvine, California, Us

San Jose, Ca, Us

• Program Strategy Development, Campaign Execution & Results – Utilized consumer research, industry data, & cross-functional relationships to create, execute, & manage multi-channel marketing campaigns. Built & executed segmented strategies to support PayPal’s most valuable consumers and reactivate dormant, likely to churn, and low engaged consumers. Tested innovative campaigns which resulted in consistent month-over-month upward trends across segments.- Delivered consistent revenue growth for high value consumers- Strengthened merchant partnerships by collaborating early with our partner marketing teams todeliver a unique, one-of-a-kind program that aligned with partner goals- Tested new targeting schema – proven highly effective especially in paid media. Highest performing paid media campaign across PayPal’s Consumer & Credit audience portfolio- Explored and maximized reach through new marketing channels, ad placements, & influencers to drive deeper engagement and increase brand awareness- Utilized data & current research to understand insights & trends to inform a new reactivation strategy. Created the most successful campaign to date to maximize ongoing reactivations – program is now being replicated and tested in global markets• Product Marketing – Promoted to lead PayPal’s P2P (peer-to-peer) marketing strategy. Hit the ground running with an integrated marketing plan to re-launch our App with goals to increase app downloads, usage, & frequency. Built solid relationships with engineering & product to integrate customer & employee feedback, while aligning with Brand to show consistency across multiple markets globally• Leadership – Nominated by senior leadership to participate in a shadow program for high potential leaders &, separately, to lead a cross-functional task force team to build a template, business case, & overarching strategy/timeline for PayPal’s holiday marketing campaign – highest grossing campaign of the year. Managed two direct reports.

San Jose, Ca, Us

- Own, build and execute the Marketing strategy for our highest value customers- Tested innovative campaigns to increase their spend which resulted in consistent increases month-over-month - Created and managed Life Event Programs: Home and Weddings- Delivered revenue growth for HV consumers- Tested new targeting schema – proven effective especially in paid media. Highest performing paid media campaign - Utilized new marketing channels, ad placements and influencers to drive deeper engagement and increase brand awareness - Enhanced partnership with PR and PayPal Credit teams to further expand the program in 2018In September of 2017 my role shifted to focus on our Likely to Churn and Dormant consumer segment – with the goal of reactivating customers- Utilized data and current research to understand insights and trends to inform a new reactivation strategy - Developed a recurring Life Moments program: Birthday and Anniversary- Highest redemption rates, open rates, and click thru rates and on track to deliver 500K+ reactivations by year end with one program!

San Jose, Ca, Us

Overview:- Drive the day-to-day operational work of social media marketing and execute on the overall strategy of the programs- Require creativity, flexibility, superb writing skills, and a masters in multitasking- Create and amplify content for all the major social channels and experience with crisis and response management- Collaboratively work with other teams to conceive, create, and execute highly engaging social media campaigns- A great understanding of social media metrics and the desire to analyze and understand what is working, what isn’t and whyResponsibilities:- Own and evolve the company’s overall social media strategy- Provide guidance on engagement and participation in evolving digital channels, and identifying and evaluating new opportunities as they arise- Manage the tactical plan and editorial calendar, including writing, curating, and scheduling posts from the corporate social accounts- Work closely with fellow marketers, comms, customer service, legal, HR and other teams throughout the company to promote our content and brand narrative- Engage directly with customers, influencers, and the broader community –acting as a helpful resource, being a voice of encouragement, and ensuring a positive interaction- Develop and execute highly successful social media campaigns- Manage projects from concept to production with agency creative team, including art direction, copy approvals and brand creative direction- Increase engagement and increase community size across all social media channels- Track, measure, and analyze how social content and campaigns are performing; and regularly update colleagues and management but more importantly, adjust strategy and provide nimble/real time adjustments to ensure high content performance - Support the product and PR teams for product launches, ongoing app reviews, and messaging- Support influencer relations campaigns especially as the pertain to experiential marketing or integrated marketing efforts

San Francisco, California, Us

- Own and create the company’s overall social media strategy- Provide and create employee guidelines, policy, and best practices- Manage and execute social plans and editorial calendar, including writing, curating, and scheduling posts from all Zendesk’s social accounts- Work with content marketing and brand to ensure messaging is truly reflective of the Zendesk voice- Day-to-day community management- Integrate with the event team to increase awareness, coverage and real-time social experience- Track, measure, and analyze how social content and campaigns are performing- Support the product team to ensure the community is aware of outages, updates, changes, etc.

Sunnyvale, Ca, Us

- Responsible for Influencer Relations: listening, monitoring and engaging with top 150 influencers for networking, security, software and service provider communities via targeted social programs- Community Management: publishing, engagement and analytics for top corporate social channels- Content Engine: Strategic framework, content production, ed-cal management for social channels-Thought Leadership Campaigns: social media programs in support of PR and brand campaigns- Employee Education and Awards: Sharing company-wide strategy while providing the resources for employees to successfully participate in social. - Work closely with other members of the social team to successfully launch an Ambassador and Advocacy Program, manage internal/external communities and create a social nurturing program tightly aligned to demand generation.

San Jose, Ca, Us

- Employee Communications: Developed and implemented the company’s first social media program. Consult with executive management on the latest and most effective social media strategies and industry trends. Produce weekly global corporate newsletter.- Public Relations: Manage PR fiscal year calendar and coordinate applications for industry/company awards, coverage reports, and daily clips. Maintain current newsroom on brocade.com. Conduct pre-briefings with press/analysts.- Community Affairs: Attend and help manage company volunteer events. Encourage visibility and participation company-wide through the use of various social media channels.- Video and Editing: Film customer testimonials, and creatively edit footage for use by various departments. Film and edit special events on campus.- Social Media: Manage all social media initiatives. Substantially improved company’s online social media presence – increased Facebook and Twitter followers over 65% in first four months. Redesigned corporate Facebook page to include new departments and initiatives. Increased blog and video views. Maintain a positive customer experience by quickly directing questions posed via social media to the right person or team.Major Accomplishments: Recognized for successfully launching aTier-3 product upgrade completely via social media. Secured a$46,000 product sale via Twitter, resulting in a customer case study.

- Developed, coordinated and managed information technology services projects for enterprise accounts nationwide.- Ensured defined project deliverables were met and exceeded; extensive client contact.- Worked closely with the sales team and was responsible for talent acquisition at all levels, candidate screening and sourcing for technology companies including HP, Dell, and Lexmark as well as a variety of financial institutions.- Deployed and managed over 100 technical resources on a weekly basis across multiple programs and client projects. - Responsible for operating within budget constraints and maintaining profitability. Proven record of delivering projects under budget. - Managed two employees internally: assigned projects, trained, and managed their everyday activities.

- Assisted President with brand development and event planning.- Researched potential clients.- Pitched story ideas to reporters.- Assited in developing unique and creative ways to show-off products to potential buyers.- Planned buyer meetings, including location, display, and featured products.- Found venues to hold sample shows and follow up with event planning.- Created and maintained twitter, facebook, and blog accounts for 2 clients.

- Produced, shot video, wrote, and edited news stories across USF campus and SanFrancisco.- Utilized social media outlets to distribute content.

Honolulu, Hi, Us

- Shadowed and assisted reporters.- Pitched story ideas and practiced voicing, editing, and writing.- Wrote vosots for the weekend producers and logged tape.- Interviewed officials and “men on the street” for stories.

San Francisco, Ca, Us

- Assisted News Assignment Director and Reporters.- Researched story ideas.- Worked with the video journalists on their shoots.

Us

- Worked in the 7On Your Side Department.- Researched ideas for Finney’s Friday Free stuff.- Researched consumer problems and mediated a solution between company andconsumer.- Assisted producers during the transition of the intern’s cases to the show.- Transcribed material as needed by anchor and/or producer.