Experienced professional with over a decade of expertise in public relations, brand marketing, and media strategy. Proven track record in developing and executing comprehensive campaigns across earned and paid media, social media management, influencer partnerships, and digital marketing. Adept at creating compelling content that resonates with target audiences and drives engagement. Skilled in leveraging data-driven insights to optimize strategies and maximize ROI. Offers freelance contract… Show more Experienced professional with over a decade of expertise in public relations, brand marketing, and media strategy. Proven track record in developing and executing comprehensive campaigns across earned and paid media, social media management, influencer partnerships, and digital marketing. Adept at creating compelling content that resonates with target audiences and drives engagement. Skilled in leveraging data-driven insights to optimize strategies and maximize ROI. Offers freelance contract support for businesses looking to enhance brand presence, launch new products, or rebrand. Proficient in managing cross-functional teams and collaborating with external partners to deliver impactful results.My expertise encompasses a wide range of services, including:✨ Media Strategy: Mastering both earned and paid media to amplify brand presence and reach target demographics.📱 Social Media Management: Creating and executing dynamic social media campaigns that engage and grow communities.🤝 Influencer Partnerships: Leveraging authentic collaborations with influencers to enhance brand credibility and expand reach.💻 Digital Marketing: Utilizing data-driven insights to optimize digital strategies, including SEO, SEM, and display advertising.📝 Content Creation: Crafting high-quality, engaging content that tells your brand's story and connects with your audience.Whether you're looking to launch a new product, rebrand, or enhance your online presence, I offer bespoke solutions tailored to your needs. Let's connect and take your brand to the next level! www.ashtonmarcuspr.com 🚀 Show less

Spearheaded strategic communications for a variety of lifestyle brands, including Briogeo, ELF Cosmetics, Angelcare, Diaper Genie & more, driving brand elevation and audience engagement initiatives while developing and executing brand strategies for owned and assigned marketing initiatives.Built and maintained strong client and inter-agency relationships within cross-functional teams, ensuring seamless campaign execution and cohesive messaging across customer touch… Show more Spearheaded strategic communications for a variety of lifestyle brands, including Briogeo, ELF Cosmetics, Angelcare, Diaper Genie & more, driving brand elevation and audience engagement initiatives while developing and executing brand strategies for owned and assigned marketing initiatives.Built and maintained strong client and inter-agency relationships within cross-functional teams, ensuring seamless campaign execution and cohesive messaging across customer touch points.Directed creative pitching strategies, managed high-impact sponsorship campaigns, and led integrated marketing plans from conception to execution, aligning with overarching business objectives for beauty and lifestyle brands.Developed and implemented crisis communication plans to protect and enhance the reputation of clients, managing potential issues effectively and supporting key messaging through third-party channels.Ensured rigorous quality control and adherence to standards in all client deliverables, fostering a culture of excellence and innovation; partnered with freelancers, media partners, and internal teams on media strategies leveraging owned, earned, and paid media.Cultivated and maintained media relationships with key journalists and influencers in the beauty and lifestyle sectors, securing top-tier coverage, enhancing brand visibility, and driving brand PR and earned media.Developed marketing innovations to surprise and delight customers, supported event channel objectives, and managed relationships with suppliers and external agencies.Assisted with the planning, development, and communication of marketing calendars, aligning sales planning and promotions with marketing activities for beauty and lifestyle clients.Led by example, establishing performance standards, managing team engagement, development, and succession planning; modelled flexibility and embraced change in the dynamic beauty and lifestyle industry. Show less

Directed comprehensive marketing strategies across travel, luxury, wellness, and culinary sectors including media relations, influencer partnerships, and event activations, managing annual budgets exceeding $1M.Cultivated inter-agency and international stakeholder relationships to ensure collaborative alignment across diverse markets, enhancing the reach and impact of tourism campaigns.Provided strategic counsel to clients, pushing boundaries in creative thinking and… Show more Directed comprehensive marketing strategies across travel, luxury, wellness, and culinary sectors including media relations, influencer partnerships, and event activations, managing annual budgets exceeding $1M.Cultivated inter-agency and international stakeholder relationships to ensure collaborative alignment across diverse markets, enhancing the reach and impact of tourism campaigns.Provided strategic counsel to clients, pushing boundaries in creative thinking and storytelling to achieve sales growth and market share expansion.Led PR and marketing teams, fostering a collaborative environment to drive productivity and achieve strategic KPIs, ensuring seamless execution of marketing initiatives within travel and tourism.Managed influencer campaigns and event sponsorships, optimizing brand visibility and alignment across travel, luxury, wellness, and culinary sectors, enhancing brand equity and customer engagement.Generated top-tier media coverage and executed digital marketing campaigns to enhance brand presence, drive customer engagement, and meet client objectives.Monitored campaign performance and communicated results effectively to stakeholders, demonstrating ROI and campaign effectiveness, ensuring transparency and continuous improvement.Created go-to-market launch plans for major brand and product launches, ensuring successful introductions and sustained market presence in the tourism industry.Fostered strong partnership marketing programs, securing brand participation and co-op funding, maximizing marketing investment and collaboration opportunities.Built and maintained annual brand activation calendars, collaborating with tourism boards and travel partners; led brand plan execution with excellence, ensuring timely delivery of activation requirements. Show less

In just over 4 years, I built a business from the ground up and created a corporate brand inspired by storytelling and bringing back the human connection. In this time, I trained over 6 interns from college programs and supervised 3 employees. I also maintained close relationships with top-tier journalist, freelancers and Canadian social media influencers.Founded and led a successful PR agency focused on storytelling and brand development for clients across fashion, beauty, and… Show more In just over 4 years, I built a business from the ground up and created a corporate brand inspired by storytelling and bringing back the human connection. In this time, I trained over 6 interns from college programs and supervised 3 employees. I also maintained close relationships with top-tier journalist, freelancers and Canadian social media influencers.Founded and led a successful PR agency focused on storytelling and brand development for clients across fashion, beauty, and lifestyle sectors.Developed and executed media relations strategies to launch products and amplify brand messaging, securing coverage in leading publications.Orchestrated social media strategies and influencer partnerships to drive online engagement and brand awareness.Managed digital advertising campaigns and SEO initiatives, optimizing online visibility and customer acquisition.Led digital branding initiatives including website development and graphic design, enhancing client digital presence and brand identity.Clients included a wide range of industries including fashion, beauty, travel, & lifestyle: Dixie Outlet Mall, Biologique Recherche, Reach Global Marketing (NYC, New Hampshire, Bermuda, Puerto Rico), James Read Tan, Visage Clinic, LUS Brands, Magicstripes and Voylan. Show less

- Creating and developing a strategic online presence for brands via social media- Building client strategies and managing social media/PR daily engagements and paid campaigns- Track and monitor social media/PR performance with bi-weekly reports- Build industry insight and expertise- Corporate blogging and strategic content development

- Assist in pitching, writing, and formatting fashion and beauty stories.- Correspondence between PR companies and beauty brands across North America- Seek out new seasonal beauty products and trends- Assisting social media: Facebook, Twitter, Pinterest- Constant work with WordPressLinks to Work… Show more - Assist in pitching, writing, and formatting fashion and beauty stories.- Correspondence between PR companies and beauty brands across North America- Seek out new seasonal beauty products and trends- Assisting social media: Facebook, Twitter, Pinterest- Constant work with WordPressLinks to Work Samples:http://www.beautezine.com/whats-new-bumble-bumble-lashfood-tarte/http://www.beautezine.com/try-these-exfoliators/http://www.beautezine.com/loreal-colour-riche-extraordinaire-lip-colors-review/http://www.beautezine.com/cold-weather-warriors/ Show less

- Creative Writing: Fashion and Beauty, Music, Lifestyle, Culture, etc.- Correspondence between PR companies and beauty brands across North America- Seek out new seasonal beauty products and fashion trends- Assisting with interviews and photo shoots- Assisting social media: Facebook, Twitter, Pinterest- Constant work with WordPressLinks to Work Samples:Beauty:… Show more - Creative Writing: Fashion and Beauty, Music, Lifestyle, Culture, etc.- Correspondence between PR companies and beauty brands across North America- Seek out new seasonal beauty products and fashion trends- Assisting with interviews and photo shoots- Assisting social media: Facebook, Twitter, Pinterest- Constant work with WordPressLinks to Work Samples:Beauty: http://fillermagazine.com/beauty/trends/summer-2013-beauty-trends-and-new-makeup-products/http://fillermagazine.com/vida/luxury/spa-nail-bars-tokyo-london-new-york-paris-and-los-angeles/Fashion: http://fillermagazine.com/fashion/news/summer-2013-fashion-trends-wearable-style/http://fillermagazine.com/fashion/news/summer-2013-style-beach-essentials/http://fillermagazine.com/fashion/news/summer-2013-sunglasses-and-face-shape-guide/Culture: http://fillermagazine.com/fashion/news/hudsons-bay-project-adventure/ Show less

Run all Social Media outlets including Facebook and Twitter.Online brand management.Provide sales tips and strategies to optimize profits and brand exposure.Coordinate all in-store promotions and product demonstrations.Maintain strong customer relations. Skill strength and Qualifications:•Highly proficient in Social Media: Facebook, Twitter, Pinterest•Communication skills: bilingual, enthusiastic, personable, professional, driven•Sales skills: power of… Show more Run all Social Media outlets including Facebook and Twitter.Online brand management.Provide sales tips and strategies to optimize profits and brand exposure.Coordinate all in-store promotions and product demonstrations.Maintain strong customer relations. Skill strength and Qualifications:•Highly proficient in Social Media: Facebook, Twitter, Pinterest•Communication skills: bilingual, enthusiastic, personable, professional, driven•Sales skills: power of persuasion, knowledge of products, strong customer relations, versatile, adaptable Show less

- Joint major in Business Administration and Philosophy: focus on Communications, Advertising, and Marketing- Graduated on Dean's list