Ashton is an under the radar figure in business advising, marketing, and investments. With a track record of sculpting brands and spearheading ventures for renowned global entities such as Under Armour and Anta Sports, Ashton's expertise extends to direct collaborations with esteemed athletes like Stephen Curry and Klay Thompson.Named a NextGen leader under 30 in 2020, Ashton's contributions go beyond the traditional business realm. Outside of Triple Threat, Ashton has been a driving force in the growth of Pickleball, both consumer focused, and professionally. Through his players' agency, Hype Natn, Ashton has propelled the professional side of the sport forward, while also investing in its consumer landscape.His investments include the groundbreaking Owl paddle, the world's first quiet paddle, the global fantasy app called FansPlay, and an innovative indoor Pickleball concept called Dropshots, offering a unique blend of coffee, cocktails, and courts.Ashton's multifaceted approach to business and investment reflects his dynamic spirit and commitment to innovation. Beyond the boardroom, Ashton finds solace nestled in the Ozark Mountains alongside his wife, Kailey, of 14 years, and their three sons, Sawyer, Sullivan, and Sterling.