Ash Tulett Email & Phone Number

Orlando, Fl, Us

United States

Manage the onsite video content publishing process, viewability standards and partner with ad sales teams to ensure content engagement excellence.Support the development of long-form, short-form, and episodic video franchises across content genres from entertainment, branded content, animation, live action, reality and UGC to build up views.Contribute to creative development including ideation and brainstormingProvide creative feedback during the development process and during ongoing productionHelp to identify new creative opportunities (talent, stories, source material, etc.) for the department to pursueResearch for new and existing concepts and videosAct as the project management glue between our creative, editorial, media sales and product teams so that video marketing is fully baked into strategic initiatives.Support & Manage the day to day ecosystem of external agencies, producers and internal teams of creators, and editors that are responsible for the day-to-day executionWork closely with other Directors to facilitate efficient and effective operations across the division. Present the value and progress of Editorial Video (onsite and Offsite platform performance) to internal leaders, managing stakeholder expectations and prioritizing feedback about these platforms with the teamMaintain internal tracking grids as well as competitive grids

- Served a diverse clientele, providing strategic advice and creative solutions tailored to each client's unique needs.- Worked with Sony to develop strategies for engaging Hispanic audiences in the US market.- Led a keynote session for Amazon, focusing on innovative content creation to foster a loyal and engaged community.- Documented Heineken's "World's FIRST Selfie from Space" and "Best Soccer Bar in NYC" event, capturing the excitement and activation's.- Produced an original animation for American Apparel, enhancing their marketing efforts for Coachella festival.- Embarked on an adventurous project with Red Bull, filming an exhilarating aerial stunt in Budapest.- Managed multi-camera production for Southbank Meltdown Festival, ensuring rapid turnaround of live performance footage.- Operated as a primary cameraman for Brighton Art during London Fashion Week, capturing the essence of each fashion show.- Contributed to BBC’s "The Big Questions," ensuring seamless live broadcast production and close collaboration with the talent team.

United States

Oversaw Telemundo's colossal YouTube presence, radically overhauling their content, publishing strategy and live offering from the ground up - while leading the charge on their ambitious expansion into the US digital market. - Increased the Telemundo portfolio by 20 million subscribers - Produced decade high revenues (+23.6% YoY) as well as record breaking global watchtime growth (+10%) to over 1 billion hours- Hired and trained a dynamic production team to produce custom creative content (100M views in it's first year)- In my first 12 months I delivered a +31% increase in US watchtime with a +22% increase in US views up to 1.7B – 11B views globally. - Telemundo became the first broadcast channel to break the 10M subscriber barrier on YouTube - regardless of language. - Overhauled the live events strategy with Miss Universe seeing a +350% increase in views on YouTube - Supercharged Telemundo's news offering by increasing Views by +240% YoY and revenue by +800%- Oversaw behemoth gains in Telemundo's Entertainment offering, increasing watch time, subscribers and revenue by +2000%- Vendor Management: Negotiated international and domestic SOW contracts and sourced new vendors to boost content offerings/services across the company portfolio- Worked cross functionally with legal and music teams to ensure appropriate rights for exhibition and copyright claiming were in place

Greater New York City Area

- Led the strategy and management of Daily Mail’s three distinct YouTube channels, driving significant growth and engagement.- Developed a comprehensive community engagement strategy, enhancing subscriber interaction through live streams and original productions.- Collaborated closely with global video directors, contributing to the strategic direction and ensuring alignment with broader organizational goals.- Pioneered SEO optimization techniques, leveraging both in-house and external tools for maximum channel visibility.- Facilitated regular meetings with YouTube, staying ahead of industry trends and platform updates to optimize channel growth.- Directed international teams in producing relevant and timely content, ensuring rapid response to breaking news.- Crafted and executed content strategies, involving a mix of sourced material and in-house production, achieving a subscriber base of 1M and a significant revenue increase within the first year.

New York City

- Led the New York office's creative video efforts, significantly expanding the production of original content and driving native and social video traffic.- Implemented innovative ideas for content creation, while analyzing performance metrics to guide strategy.- Managed the planning and execution of Daily Mail Facebook Live content, ensuring high-quality broadcasts and effective audience engagement.-Specialized in investigative video journalism, including undercover filming, collaborating with various desks to produce compelling video packages.- Assumed leadership roles for both New York and London offices, overseeing daily operations and maintaining partnerships with third-party video providers.

New York

- Initiated training and guidance for the production team on video ingestion systems and archival processes.- Engaged in on-air segments, co-hosting and contributing to various special feature programs, enhancing the show's appeal and viewer engagement.- Expanded responsibilities to include reporting and specialist feature development, showcasing versatility and depth in content creation.

London, United Kingdom

- Managed the sourcing and production of video content for the world’s largest news website, requiring rapid response and adaptability.- Cultivated relationships with news outlets and press agencies, enhancing content diversity and quality.- Demonstrated strong inter-departmental communication and workflow organization, ensuring seamless content delivery.- Provided international office support, showcasing the ability to manage and coordinate across diverse geographical locations.

Birmingham, United Kingdom

- Established and led the video department, formulating and executing a comprehensive video strategy from inception.- Produced engaging video packages and stories, showcasing a talent for storytelling and audience engagement.- Managed a team of photographers and videographers, fostering a creative and productive environment.- Successfully negotiated and managed video content sales and syndication, demonstrating strong business acumen and market understanding.

Multi-Media Journalism, Journalism

Btec, Media