•Launched “Subham’s Parivaar Rice” brand in 2020•Spearheaded onboarding of popular movie actor as brand ambassador to boost brand recognition •Executed movie premiere for over 150 clients, featuring meet and greet session with cast. Strengthened client relationships by personal interactions, gathered insights for issue resolution, resulting in increased repeat purchases•Built online presence by creating a digital marketing team and setting up social media, TV commercials, and a website with live chatbot, thereby improving brand engagement and reaching 5 million viewers•Increased the visibility on e-commerce platforms like Amazon, overseeing keyword optimisation, pricing strategy, and promotional campaigns, expanding the customer base by ~400 clients and, increased revenue by USD 25K

•Undertook a project titled - Region wise VME (Variable Marketing Expenses) analysis for PVBU (Passenger Vehicle Business Unit).•Researched potential grounds for the company wherein the company can strategize their VME in order to increase sales or their market share.

•Formulated the idea of high-end equipment adoption for consistent raw paddy quality control, while collaborating with 3-member team to implement profitable pricing strategy that aligns profits with business goals