Ashu Kumar Email & Phone Number

• Leading a three-tier team of 200 members for the planning and conduction of first ever hybrid edition of the socio-cultural fest of IIT Kharagpur
• Part of the apex advisory committee, mentoring the sponsorship and marketing team on acquiring corporate deals to increase the budget by 30% YoY

• Member of apex body responsible for leading 21 core organizing team members, 47 associate members.
• Responsible for effectively managing a budget of over INR 1 crore.
• Introduced several new cost-cutting and optimal spending measures during the procurement of the logistics required for the fest. Administered professional shows including Indian Ocean, Bassjackers, Amaal Mallik by.

Kharagpur

• Coordinated sponsorship drive in Mumbai and Kolkata raising INR 9.45 lakhs, a 17% YoY increase than the previous year
• Coordinated International Carnival, inviting artists from Iceland, Israel, Denmark, Singapore, Sweden, Canada and Poland
• Individually responsible to manage James Giddy(Graffiti Artist, Australia) for the International Carnival of SpringFest2020
• Co-headed a team of 35 Associate Members, expanding the reach of fest to 650+ colleges and publishing 150+ media article
• Conducted Nation Wide Prelims of 4 Events (Dance/Music/Dramatics) in Mumbai with 65% YoY increaseinparticipation
• Part of the Social Campaign of Spring Fest 2020 Prayatna-Taking a bit out of Hunger which concenterates in take steps to eradicate the hunger issues among the underprivileged school children around the IIT.

IIT Kharagpur

• Publicized Spring Fest extensively in the region of Punjab resulting in a 2300% YoY increase in participation from colleges
• Co-ordinated with a team of 12 Campus Ambassador and increased the visibility of the fest in the state of Punjab
• Successfully led a team of 22 crew members towards the successful execution of 8 events which saw a participation of more than 750 participants

• Objective: Develop data platform roadmaps, Analyze data to provide insights into product growth, promotion effectiveness, churn prevention
• Enhanced customer satisafction metrics by 40% by collaboratively designing dashboards on Superset and performing Cohort Analysis of the user base
• Oversaw daily order analysis & 3rd party operations worth INR 5 Crores; created Retool application to automate MIS reports for 10+ corporate customers
• Data digging to understand common characteristics combined with Hypothesis Testing and A/B Testing to monitor the effectiveness of MB Gold features

• Objective: Create a Digitally Resilient Supply Chain for Kuehne-Nagel's operations in European regions & Enhancing sense.ai application
• Generated trend patterns for demand from Regressive models and attained an accuracy of 93% to assist a client manage its European operations
• Developed a top-down approach for USD 85,000 valued project to create real time track and trace system to estimate expected timing of the delivery
• Provided valuable insights, research and deployed the inaugural roadmap for migration from AWS to GCP for the improvement of sense.ai application

• Objective: Design internal tools to ensure the smooth operation and setting up for the release of product makeover
• Developed well-defined product requirement documents to assist technical & product teams in creating features to improve the user experience by 40%
• Solely responsible for creating user journey maps, high fidelity wireframes and 12 step New Member Onboarding workflow for internal operations
• Procured and analyzed tax rate data of various countries, made changes and carried out UAT for 15+ pre-existing and 10+ upcoming salary calculators

• Led a team of 32 associate members to ensure the effective and smooth functioning of the organization
• Involved in on-campus publicity and event management of two-day events like Paintball, Zip-line, Rappelling, etc
• Co-ordinated and delivered the presentation during the introductory seminar attended by more than 800 students