Ashu Kumar Email & Phone Number

Bengaluru, Ka, In

• Leading a three-tier team of 200 members for the planning and conduction of first ever hybrid edition of the socio-cultural fest of IIT Kharagpur• Part of the apex advisory committee, mentoring the sponsorship and marketing team on acquiring corporate deals to increase the budget by 30% YoY

• Member of apex body responsible for leading 21 core organizing team members, 47 associate members. • Responsible for effectively managing a budget of over INR 1 crore. • Introduced several new cost-cutting and optimal spending measures during the procurement of the logistics required for the fest. Administered professional shows including Indian Ocean, Bassjackers, Amaal Mallik by overseeing a budget of INR 12 lakhs

Kharagpur

• Coordinated sponsorship drive in Mumbai and Kolkata raising INR 9.45 lakhs, a 17% YoY increase than the previous year • Coordinated International Carnival, inviting artists from Iceland, Israel, Denmark, Singapore, Sweden, Canada and Poland • Individually responsible to manage James Giddy(Graffiti Artist, Australia) for the International Carnival of SpringFest2020 • Co-headed a team of 35 Associate Members, expanding the reach of fest to 650+ colleges and publishing 150+ media article• Conducted Nation Wide Prelims of 4 Events (Dance/Music/Dramatics) in Mumbai with 65% YoY increaseinparticipation • Part of the Social Campaign of Spring Fest 2020 Prayatna-Taking a bit out of Hunger which concenterates in take steps to eradicate the hunger issues among the underprivileged school children around the IIT Kharagpurcampus. • Solely responsible for the conduction a complete Genre of Fashion Fest for the first time which included 3 Events and also increase the participation in Navyata by 100%. • Spearheaded publicity campaign with 124% YoY increase in participation from Delhi by publicizing the fest in over100 colleges

Iit Kharagpur

• Publicized Spring Fest extensively in the region of Punjab resulting in a 2300% YoY increase in participation from colleges • Co-ordinated with a team of 12 Campus Ambassador and increased the visibility of the fest in the state of Punjab • Successfully led a team of 22 crew members towards the successful execution of 8 events which saw a participation of more than 750 participants

Objective: Develop data platform roadmaps, Analyze data to provide insights into product growth, promotion effectiveness, churn prevention• Enhanced customer satisafction metrics by 40% by collaboratively designing dashboards on Superset and performing Cohort Analysis of the user base• Oversaw daily order analysis & 3rd party operations worth INR 5 Crores; created Retool application to automate MIS reports for 10+ corporate customers• Data digging to understand common characteristics combined with Hypothesis Testing and A/B Testing to monitor the effectiveness of MB Gold features

Objective: Create a Digitally Resilient Supply Chain for Kuehne-Nagel's operations in European regions & Enhancing sense.ai application• Generated trend patterns for demand from Regressive models and attained an accuracy of 93% to assist a client manage its European operations• Developed a top-down approach for USD 85,000 valued project to create real time track and trace system to estimate expected timing of the delivery • Provided valuable insights, research and deployed the inaugural roadmap for migration from AWS to GCP for the improvement of sense.ai application

Objective: Design internal tools to ensure the smooth operation and setting up for the release of product makeover• Developed well-defined product requirement documents to assist technical & product teams in creating features to improve the user experience by 40%• Solely responsible for creating user journey maps, high fidelity wireframes and 12 step New Member Onboarding workflow for internal operations• Procured and analyzed tax rate data of various countries, made changes and carried out UAT for 15+ pre-existing and 10+ upcoming salary calculators

• Led a team of 32 associate members to ensure the effective and smooth functioning of the organization• Involved in on-campus publicity and event management of two-day events like Paintball, Zip-line, Rappelling, etc• Co-ordinated and delivered the presentation during the introductory seminar attended by more than 800 students