• Increased company awareness using social media and guerrilla-marketing tactics such as blogger outreach• Responsible for maintaining social media presence including Facebook, Twitter, Pintrest and increasing application downloads with via programs and engaging content• Managed EmbeeMobile’s contact database, newsletters, and promotions through Constant Contacts. Created and managed ad campaigns (CPC & CPA) and conducted A/B testing to optimize results. Tracked, analyzed, and reported data from ad and email campaigns, marketing programs, and social media metrics• Conducted extensive market research on emerging trends, ways to reach new markets, and implemented these via marketing programs