Ashutosh Ravikrishnan Email & Phone Number

- Content: End-to-end content management, including strategy, conceptualising, execution and distribution. - Media and public relations: Responsible for refreshing SAL’s image through PR activities - Communications: Execution and quality control of all internal and external communications, including but not limited to, website, social media, copywriting for weekly eDMs and messaging for townhalls.- Customer service: Study call centre reports to provide a seamless customer experience by streamlining processes and FAQs - Administration: Provide secretariat support for two SAL committees (Legal Heritage / CSR)

Singapore

Singapore

• Led Search Engine Optimization restructuring, creating a holistic keyword plan across MS News by localising headlines and copy to include search terms often used by Singaporeans. • Led a team of 4 writers to produce compelling news-based content in a timely manner.• Spearheaded the “News for Youth” strategy, which involved repackaging complex news articles into bite-sized nuggets for the social media generation. • Harnessed data analytics to better understand our audience and tailored content to fit their interests better.• Initiated a rebranding of the site to improve its credibility, through changes to its logo, colour scheme and tagline.• By implementing these strategies, I oversaw a 30% increase in organic traffic.

• Supported branding and messaging efforts of public sector through award-winning customised publications (including PUB's PURE, ECDA's Beanstalk, Ministry of Foreign Affairs' Experience Singapore)• Proposed and produced editorial content, including interviews, trend pieces and post-event write-ups• Includes a stint as a reporter at TODAY

• Crafted content for South Asian Diaspora (SAD), a web portal of the Institute of South Asian Studies, National University of Singapore• Introduced house style for SAD• Proposed SAD's social media strategy

• Produced social media content for The Straits Times during GE2011, dubbed the first Internet election

Professional Certificate In Public Policy And Administration, Public Administration

Ba (Hons), History, 2:1

Dissertation: Pivot to Cheen — The Nixon Administration’s Tilt to Beijing from an Indian Perspective

Diploma, Mass Communication

Activities and Societies: Drama Society (Vice-President)

Education record