Handling campaign merchandising end to end ownership for all campaign, events, promotions & performance. Merchandising & Campaign Planning • Responsible for the designing the wireframe of restaurant deals & traffic allocation for more visibility.• Managed and designed pushes, In-apps & mailers for targeted segments.. • Campaign planning, games & contest for new user acquisition on our platform.• Designing and experimenting customer-personalized banners, promo… Show more Handling campaign merchandising end to end ownership for all campaign, events, promotions & performance. Merchandising & Campaign Planning • Responsible for the designing the wireframe of restaurant deals & traffic allocation for more visibility.• Managed and designed pushes, In-apps & mailers for targeted segments.. • Campaign planning, games & contest for new user acquisition on our platform.• Designing and experimenting customer-personalized banners, promo codes and offers for different demographics.• Design & build and maintain our social media presence.• Tool that we are using for customer engagement for the campaign are CleverTap, Engage & Bravo Analysis• Based on the analysis of all the campaigns & results continually improves & modify strategies to optimize effectiveness.• Monitoring of banner Impression, Clicks & CTR for each property.• Daily monitor of online campaign CTR (push, e-mailer & In-app).• Segment creation based on self-understanding and analyzing past data. Stakeholder Management• Coordinating with Design team on a daily basis for execution of planned promotions.• Coordination with the online marketing team to ensure all online campaign drive smoothly• Sync up with the Social team for social post related with brand & awareness posts. Show less

Merchandising & Campaign Planning • Responsible for the designing the wireframe of electronics category landing page. • Managed and designed pushes, In-apps & mailers for targeted segments and improving open rates by 2x. • Planning & execution for the monthly category events & ensured seamless execution of these events and effective promotions across channels (App, web, social & affiliates).• Campaign planning, games & contest for new user acquisition on our platform.•… Show more Merchandising & Campaign Planning • Responsible for the designing the wireframe of electronics category landing page. • Managed and designed pushes, In-apps & mailers for targeted segments and improving open rates by 2x. • Planning & execution for the monthly category events & ensured seamless execution of these events and effective promotions across channels (App, web, social & affiliates).• Campaign planning, games & contest for new user acquisition on our platform.• Designing and experimenting customer-personalized banners, promo codes and offers for different demographics.• Collaborate with cross-category team to create landing pages & optimize user performance.• Design & build and maintain our social media presence.• Maintain maximum effectiveness while adhering to strict deadlines. Analysis• Based on the analysis of all the campaigns & results continually improves & modify strategies to optimize effectiveness.• Monitoring of banner Impression, Clicks & CTR for each property.• Analysis of traffic sources• Category allocation in terms of traffic for more visibility on the prime properties.• Daily monitor of online campaign CTR (push, e-mailer & In-app).• Check list performance and to ensure the listing of pages are maintained & updated.• Segment creation based on self-understanding and analyzing past data. Stakeholder Management• Coordinating with Design team on a daily basis for execution of planned promotions.• Work with product managers & develop the features onsite for better customer experience.• Coordination with the online marketing team to ensure all online campaign drive smoothly• Sync up with the Social team for social post related with brand & awareness posts. Show less

• To make Campaign Plans as per the upcoming seasons and events/festivals for all the website and social media launches. Ensuring the products/campaigns planned are relevant to the category and is aligned with the overall vision of the company• Working on GA and monitoring the orders for Paid Marketing. This included making collections for Facebook advertisements and promoting sellers from higher commission plans in those collections. Also, monitoring the seller spread, ASP and product… Show more • To make Campaign Plans as per the upcoming seasons and events/festivals for all the website and social media launches. Ensuring the products/campaigns planned are relevant to the category and is aligned with the overall vision of the company• Working on GA and monitoring the orders for Paid Marketing. This included making collections for Facebook advertisements and promoting sellers from higher commission plans in those collections. Also, monitoring the seller spread, ASP and product range along with the count in the collections for paid marketing. • To conceptualize, develop and implement strategies/launches on Kids Store, Giftree & Best Offers handles on the website in terms of revamps, launches, planning and monitoring sales accordingly. Alongside, also managing promotions for the properties and sellers on Social Media, Paid marketing as well as the home page and several handles on the website.• Ensure SEO quality is maintained and well executed to manage an extremely large and unstable catalogue.• To plan Social Media campaigns and Brand Marketing strategies for the Organization as well as implementing them.• Merchandising the website and suggesting and implementing various technical improvements as well as gatekeeping the creatives going along any of the 3 mediums: Web, M-web, App.• Managing, strategizing and implementing Sale on the website, and ensuring visibility of opt-in sellers and commission based promotions.• Help driving feature launches and site improvements to completion by coordinating with project managers, developers, designers, and peers across the organization• Analyze metrics dashboards following traffic, click through, conversions, and other web and app metrics.• Ensuring seller spread, quality as well as user-friendly shopping experience on the website by creating specific curations.• Broadly managing the quality of the catalogue and improving the same with findings along with QC. Show less

Responsible for execution of undertaken project for improving Quality, Assortment, Discoverability and buyer for 35 million catalog across platform & align business stakeholders to improve catalog• Managed entire category structure & modified according competitive research & analysis.• Improving filter & attribute via analyzing search & SEO prospective.• Reduce/Merge leaf level category creation for user help to reach on product listing.• Category/landing page layout plan for… Show more Responsible for execution of undertaken project for improving Quality, Assortment, Discoverability and buyer for 35 million catalog across platform & align business stakeholders to improve catalog• Managed entire category structure & modified according competitive research & analysis.• Improving filter & attribute via analyzing search & SEO prospective.• Reduce/Merge leaf level category creation for user help to reach on product listing.• Category/landing page layout plan for user and increase product visibility & visual effect.• Work with Technology team to obtain new tools for effective merchandising and customer engagement.• Work with Design & Content team to create banners with attractive merchandise and appropriate copy for Website and Digital Ads.• Improving same product assortment into different categories for the user help.• Define set of attributes category-wise for richness & complete product definition.• Panel designing and creating rule based products nomenclature, highlights & tech-specs for improving product discoverability across system.• Creating product definition in the form of Key-Value pair and with the help of expertise from the industries and competitive analysis.• Improving on-site layout of Size Charts with the help of competitive research and synchronizing Size Chart and variants.• Owned entire storefront hygiene & improved user navigation by cutting down the steps to reach the desired product.• Streamlined and fixed the nomenclature of the products for better visibility, search and consistency across the category.• Defined and developed content guidelines to ensure the quality of new listings & decrease queries.• Comparing the prices of products, among all platforms, to provide the best possible prices in the market Show less

• Category Analyst for (Mobiles & Tablets, Electronic, Automotive and Books & Stationery category)• Planned features for the catalog• Planned filters and their variants for the website• Decided the category structure and modified it according to changing market requirements and sales trends• Managed the entire process of creating a new catalog category• Developed and maintained all documents related to category management (Category tree, features, filters, variants, global… Show more • Category Analyst for (Mobiles & Tablets, Electronic, Automotive and Books & Stationery category)• Planned features for the catalog• Planned filters and their variants for the website• Decided the category structure and modified it according to changing market requirements and sales trends• Managed the entire process of creating a new catalog category• Developed and maintained all documents related to category management (Category tree, features, filters, variants, global options, brands and products data).• Analyzed sales data on category level and worked on categories which are not doing good• Managed product display order, blocks and landing page by utilizing sales data and implementing testing strategies• Assisted campaign team in launching promotions by providing categorization, product titles and product information in correct format.• Carried out brand gap analysis and merchant gap analysis• Performed competitive research and studied market trends to prepare catalog onboarding plan• Prepared templates and merchant guidelines for product upload to be used by merchants and catalog team• Examined site on a regular basis to ensure products are in the correct categories, promotions are functioning, links lead to the correct categories/pages and product set up is accurate. Show less