Founder
CurrentFounded in 2022, Ashunta Sheriff Beauty is a trailblazing Black-owned brand, offering high-performance, luxury-for-less cosmetics that are universally flattering. We champion BIPOC beauty, creating an inclusive community that celebrates individuality. Our products range from natural looks to bold, creative expressions, crafted to be clean, non-toxic, and cruelty-free. We partner with ethical manufacturers to ensure quality and sustainability.We cater to everyone from professional makeup artists needing durable, multitasking products, to busy moms seeking quick beauty solutions. Additionally, we collaborate with initiatives like FameCurrency and Microcurrent, supporting underprivileged women in India, Africa, and globally, with a significant portion of our proceeds going directly to these causes.Ashunta Sheriff Beauty is more than a brand; it's a movement reshaping the beauty industry from competitive to communal, advocating for BIPOC brands as viable choices for consumers. We are dedicated to empowering underrepresented communities and fostering a supportive network that activates change in the retail landscape.