Founded in 2022, Ashunta Sheriff Beauty is a trailblazing Black-owned brand, offering high-performance, luxury-for-less cosmetics that are universally flattering. We champion BIPOC beauty, creating an inclusive community that celebrates individuality. Our products range from natural looks to bold, creative expressions, crafted to be clean, non-toxic, and cruelty-free. We partner with ethical manufacturers to ensure quality and sustainability.We cater to everyone from professional makeup artists needing durable, multitasking products, to busy moms seeking quick beauty solutions. Additionally, we collaborate with initiatives like FameCurrency and Microcurrent, supporting underprivileged women in India, Africa, and globally, with a significant portion of our proceeds going directly to these causes.Ashunta Sheriff Beauty is more than a brand; it's a movement reshaping the beauty industry from competitive to communal, advocating for BIPOC brands as viable choices for consumers. We are dedicated to empowering underrepresented communities and fostering a supportive network that activates change in the retail landscape.

Ashunta Sheriff Beauty is a pioneering makeup brand founded by celebrity makeup artist Ashunta Sheriff. The brand focuses on innovative, clean beauty products designed to simplify and enhance daily beauty routines.

Ashunta Sheriff-Kendricks is a dynamic and inspiring public speaker known for her empowering messages and authentic storytelling. With a celebrated career in the beauty industry, including her role as the founder of Ashunta Sheriff Beauty, Ashunta brings a wealth of experience and insight to her speaking engagements. She passionately advocates for inclusivity, diversity, and the transformative power of beauty and self-care. Ashunta's talks often focus on empowerment, resilience, and innovation, drawing from her personal journey of overcoming adversity and building a successful brand. Her ability to connect with audiences through relatable anecdotes and practical advice makes her a sought-after speaker who leaves a lasting impact.Ashunta has delivered keynote addresses at prestigious events such as IMATS, where she shared her expertise in makeup artistry and innovation in beauty products. At The Makeup Show, she inspired fellow artists with her journey from a celebrated makeup artist to a successful entrepreneur. During the Mary Kay Cosmetics Women’s Annual Conference, Ashunta empowered women entrepreneurs by highlighting the importance of self-belief and perseverance. At Tabor Academy's Career Day, she motivated students to pursue their passions and navigate their career paths with confidence.Her advocacy for diversity and inclusion has also taken her to influential platforms like The White House DEI Panel, where she represented Black woman-founded brands and advocated for BIPOC entrepreneurs globally. Ashunta’s presence at these events underscores her commitment to empowering individuals and fostering a more inclusive beauty industry. Whether discussing her entrepreneurial journey, the importance of self-belief, or the future of clean beauty, Ashunta’s presence is both motivating and uplifting, inspiring individuals to pursue their dreams with confidence and determination.