Ashu Sinha Email & Phone Number

New York, United States

New York, United States

New York, United States

New York, United States

Working as a Technical Lead.

Gurgaon, India

Client : Scholastic - Project #2 - RCO US website•Worked on the project and involved in story boarding, story estimations and sprint planning.•Designed and Developed live customer updation on server with HTTP Services from demandware account, replacing the older method of customer export.•Developing new features on the site like freepick product, pdp optimizations, etc.- Project #1 - Teacher's Site•Lead a team for the backend developers to deliver the e-commerce website, was involved in story-boarding, story estimations and sprint planning. Closely worked with business analysts to understand the requirement and provide a solution for the website.•Integration of the various HTTP Web-Services for the checkout services like order details, order summary, update order status, validate coupons.•Design and Development for the single page checkout and order services. •Developed the user story for handling the various type of users on the site, including personlised checkout and other features for the users.•Conceptualization and creation of the payment method for Pay-Later payment method. •Designing and Developing the import and export jobs for the customer, order, promotions and catalogs.•Involved in developing new features and enhancements for the site, like service optimizations, developing wishlist and many more features.

Pune Area, India

Client : ECCO APAC•Managed a team of 4 developers and was involved in project tracking, story estimations, story boarding, deployment and code review for the project.•Designed and Developed newsletter subscription by facilitating data collection from country specific forms and sending it to third party for further processing.•Implemented Gift Wrap on the Cart and Order, giving option to the customer to gift-wrap his product.•Custom implementation of Diabiki, which is cash on delivery payment method used in Japan.•Proposed and Implemented custom promotions and campaigns for Gift Wrap and Diabiki.•Designed and Implemented single page checkout for the ecommerce website, ensuring the best performance for the checkout.•Designed and Integrated order-managment-system REST-API service to send the order details to OMS. Also, automated the jobs to update the order statuses in the demandware order objects.

Gurgaon, India

Client : Abercrombie and Fitch•Design and development of the extension “Service framework” which is used to make the HTTP/SOAP calls to the third party integrations and customizing the solution according to the requirements from client. •Analytics: Behavioural Profiling and Predictive Analytics using “Certona” to facilitate the product recommendations leading to more engaging and personalized customer experiences across every channel.•Integration of the third party service “RPM” provided by the client, used for the coupon code validation using SOAP Services.•Integrated the “Order Management System (OMS)” with the Demandware Scripts for order management to facilitate the order tracking and order history for the end user using SOAP Services.•Establishing and Customizing automation process using “Product Information Management (PIM)”. The process involved: updating the master, navigation, price-book and the inventory feeds from the external vendor PIM to the sandbox using Integration Framework.•Customization of core modules such as: Product Display Page (PDP), Category Landing Page (CLP), Product Listing Page (PLP) and Search module.Client : Beats By Dre•Content Asset and Content Slot Management for Static Page Development.•E-commerce "Products and Catalog” and “Product Configuration” in the Demandware Business Manager, covering all the aspects of product definition, price-books, inventory and other essentials for e-commerce product setup.•Facilitating the in-depth search functionality and Customisations in searchable attributes, refinements, pagination/lazy loading, sorting rules, search suggestions and search redirects.•Payment Gateway Integration : Integrated the credit card payment gateway in the solution using Cybersource cartridge with the Demandware.•Designed and Developed “Employee Promotion Program” to enhance the engagement of the end users by facilitating discounts and benefits using customer groups module in Demandware.

Bachelor Of Technology (B.Tech.), Information Technology, Cgpa 8.12

Education record