• Conduct keyword research in coordination with the client's business objectives to optimize existing content and discover new opportunities.• Provide analysis and SEO recommendations in coordination with the elements and structure of Web sites and Web pages.• Provide recommendations and execute content development strategies in coordination with SEO objectives: general and specific keywords• To create and support marketing content to socialize and use for social media purposes• Keep track of important SEO parameters, including organic traffic, conversion rates, etc.• Implement link building campaigns in coordination with the client's SEO objectives.• Keep up with the trends and developments in the SEO industry, search engines, social networks and Internet marketing.• Team communication and project development management, timing and results.• Work closely with other team members to achieve client's goals• Follow SEO trends and stay up to date with new tools and practices• Conducting in-depth research on industry-related topics in order to develop original content.• Developing content for blogs, articles, product descriptions, social media, and the company website.• Conducting keyword research and using SEO best practices to increase traffic to the company website.• Creating compelling headlines and body copy that will capture the attention of the target audience.• Identifying customers’ needs and recommending new content to address gaps in the company's current content.

Role and Responsibilities:• Develop and manage digital marketing campaigns that include SEO, SMM, Email, Content and other display advertising.• Execute and maintain social media strategy across all digital channels.• Measuring and reporting the performance of all digital marketing channels.• Optimize content for the website and social networking accounts such as Facebook and Twitter• Develop relevant content to reach company’s targeted audiences.• Executing various strategies to build online reviews and reputation of the company.• Demonstrate and execute comprehensive marketing plan for future campaigns.• Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.• Track and analyze website traffic flow and provide regular reports• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments.• Create and publish content like blogs, press releases and articles relevant to company’s branding.• Executing paid campaigns on platforms like Facebook ads and Google AdWords.• Manage and execute marketing plans according to details described by our clients.• Regular interaction with clients to maintain healthy relationship.

Roles & Responsibilities• Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising• Maintaining our social media presence across all digital channels• Measuring and reporting on the performance of all digital marketing campaigns• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns• Design, build and maintain our social media presence• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)• Identify trends and insights, and optimize spend and performance based on the insights• Brainstorm new and creative growth strategies• Plan, execute, and measure experiments and conversion tests• Collaborate with internal teams to create landing pages and optimize user experience• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points• Instrument conversion points and optimize user funnels• Collaborate with agencies and other vendor partners• Evaluate emerging technologies.• Develop a website traffic plan and create goals and benchmarks to meet• Generate monthly reports on our marketing campaign’s performance• Optimize website and social media channels for SEO as well as usability

Roles and Responsibility:• Conducting keyword research/analyzing and prioritizing keyword lists based on parameters set.• Initial account setup & configuration of Google Webmaster Tools, Google Analytics etc.• Creating Company accounts and handling of Social Media campaigns via Social Networks like Facebook, LinkedIn, Pinterest, Twitter and YouTube.• Managing & executing online brand and product (Project) campaigns to raise brand awareness.• Managing and updating CRM portals with the latest upgrades / new features and fixing issues of end users.• Manage all SEO programs, including link building, to drive organic traffic to our website.• Develop keywords strategies for new project promotions• Actively test and analyze keywords, advertising copy, landing pages, and positioning to maximize results• Keeping the Website online presence up-to-date through media, technology and design. • Conduct in-depth Website analysis• Collaborate with creative, marketing and technical teams to develop Website content that supports SEO objectives• Design and execute email campaigns, including personalized/customized and theme-based newsletters.• Offsite techniques like URL submissions, directory submissions, classifieds, forum posting, press releases, blog writing and posting to improve organic ranking of the website.