Leading the DSA outbound charter, client facing applications focusing on product and platform development.

*Built 2 SAAS products, Market share and Category leaderboard from 0 to 1.*Owned product enginnering, people, process and technology during the tenure

- Led the design and development of a new CIQ's computation platform from scratch, enabling efficient business logic coding using Spark/Java, SQL, and Python atop the Snowflake data warehouse.- Optimized 7-year-old orchestrator platform, ensuring strict SLA adherence with low latency and high availability. Successfully scaled to handle a tenfold workload increase with a mix of horizontal and vertical scaling.- Achieved a 70% reduction in end-to-end SLA time for daily data refresh, from 11 to 3 hours, enhancing operational efficiency.- Process Improvement - Automated the client onboarding process by 70% after bringing them into a scalable microservice ecosystem from 100% manual driven, scaled the onboarding to handle new clients 10x directly impacting the ARR- Designed IP rotation service for unblocking requests to retailers, load tested to sustain 8,000 requests per second, ensuring seamless omnichannel integration- Overseeing code reviews to ensure adherence to standards, quality, and knowledge sharing, codebases >90% UT/IT coverage via sonar cube integration- Conducting HLD and LLD design reviews to validate the architecture, and adherence to SOLID principles, align with requirements, and mitigate risks through cross-team collaboration and documentation.

- Core Java- Data Structures and Algorithms- System Design

- Founded product development of the first B2B product, led hands-on programming from inception, and guided scaling efforts with a developer team, emphasizing performance, cost, and scalability considerations.- Engineered and scaled Microservice Architecture, orchestrating multiple microservices with Rest APIs and Message Queues for asynchronous communication, prioritizing scalability and resilience.- Designed and implemented backend APIs for plugin and microservice ecosystem, optimizing for business sales while ensuring scalability, availability, and long-term viability.- Designed and developed a real-time push notification service, integrating web sockets and session management for seamless functionality deployed to be adopted and integrated across all products at MiQ.- Directed code and design reviews, conducted hiring interviews, and provided mentorship and onboarding training for junior developers across multiple products.

- Served as Backend cum Data Engineer at MiQ Digital, Bangalore overseeing the datalake offerings.- Owned US Client Solutions, interfacing with customers/Solution Engineers from the US and UK.- Developed new data pipelines, Restful APIs, handling diverse data sources (SFTP, APIs, Google Suite, S3).- Structured data into Red Shift Tables for streamlined access by Data Analysts and Campaign Analysts.- Tech Stack: Core Java, Spring Boot, Microservices, Linux/Python Scripting, MySQL/Postgres, AWS, Flask/Django, Redis/MongoDB, Selenium.

- Spearheaded development of the 'Bombay Shaving Company' website as end-to-end owner, overseeing development to deployment, and glimpsed the scale of adoption to > 1M B2C customers and now is history.- Functioned as Software Developer, managing website development, Restful APIs, enhancements, debugging, server monitoring, and client interactions.- Managed two concurrent projects: HDFC CSRM and Bombay Shaving Company and was involved in multiple stages like requirement analysis, evaluating PRDs, HLD, LLD, DevOps, release notes delivery- Backend ownership of HDFC CSRM: Loyalty program platform for HDFC Bank customers, accessible at https://www.lifexclusiv.com.- Complete ownership of Client Project: 'Bombay Shaving Company' website, available at https://www.bombayshavingcompany.com/.

- Developed and maintained an Enterprise Communication Platform facilitating message dissemination across various channels with policy controls, flexibility, and scalability. The platform served clients MTN Iran and Celcom Malaysia with minimal customization.Responsibilities:- Enhanced, updated, and modified code segments by analyzing logs and comprehending client needs.- Played a significant role in the Subscription Controller Module, focusing on Filters, Subscription management, Bulk message limitations for Subscribers, and Distribution Lists association.- Implemented logging mechanisms to track action flows within the platform.- Conducted bug fixing and integration testing across various workflows, contributing to seamless product development.