Ashutosh Kumar Singh Email & Phone Number

Glasgow, Gb

London Area, United Kingdom

Bengaluru, Karnataka, India

Key Responsibilities:1. Managed a team of 5 analysts and collaborated with US stakeholders across portfolio, marketing & field sales teams to drive strategic analytics and marketing initiatives for acquisitions and sales growth of multi-billion portfolios ($250B+) of Citi.2. Conceptualized and oversaw development of optimized "Field Sales Strategy" framework within Citi Retail Services, helping field sales representatives with increased focus on high potential stores, optimized visit cadence and maximizing the store coverage through in-store and virtual visits. This initiative led to $500MM+ in incremental sales and 200K+ in new acquisitions opportunities.3. Collaborated with portfolio and field sales teams and implemented the optimized field sales strategy across major CRS portfolios. Designed the measurement framework and quantified the incremental $80MM top line impact within few months of launch.4. Identified potential sales loss because of KYC remediation and cards re-issue process for all the portfolios under Citi Retail Services, and developed marketing strategies to help claw-back $120MM+ in sales.4. Managed relationships with partners & cross functional teams (portfolio, marketing, field sales, compliance) by building trust, goodwill and credibility to deliver results consistently.5. Directed work of team members, partners and other cross functional teams and determined methods of reducing costs, increasing revenues and improving overall profitability.

Bengaluru, Karnataka, India

Key Responsibilities1. Led a team of 3 analysts and collaborated with APAC & EMEA stakeholders across digital marketing, technology, legal and compliance to determine the most efficient marketing channel and card products for driving acquisitions and profitability. Successfully led design and implementation of this new strategy that drove 27% increase in acquisitions and $120MM top line impact. 2. Developed an optimization framework and identified optimal media budget (win-win strategy out of 100+ scenarios) across each marketing channel to maximize profitable acquisitions. Optimizing budget for channels Affiliates, Display and Paid Search had an estimated impact of driving 13%-15% incremental acquisitions.3. Worked on optimizing the digital application form for a wealth product and collaborated with technology, product and content creator team to help drive conversion from 12% to 16%.4. Conceptualized and oversaw development of market basket analysis to identify retail products withbetter associations and created a framework to sell the products together. It drove over $150MM top line impact.

Bengaluru, Karnataka, India

Key Responsibilities:1. Grew in-market programs and optimized program profitability, return on asset and improved digital/ POS credit penetration for biggest home improvement retailer in US.2. Led project to successfully launch acquisition banners on partner website, driving 60% increase in credit card acquisitions with better credit profile and over $200MM in incremental sales.2. Worked with the team and collaborated with US stakeholders across marketing, merchandising and technology teams to determine the most efficient in-store credit offer. Developed optimal option sets (win-win strategy out of 8000+ possible scenarios) to drive $350MM in incremental sales while increasing over $60MM to the bottom line.3. Provided thought leadership and built short, mid and long term organizational strategies for tackling COVID19. Managed delivery of few analysts and built a 360 degree customer view for the leadership and found bottlenecks as well as opportunities of sales clawback . Performed in-depth competitor analysis and influenced client marketing decision.4. Designed a framework to proactively identify Omnichannel shoppers through advanced machine learning algorithms which drove an incremental impact of over $100MM sales.5. Established cordial relationships with key stakeholders to align vision and benefits.6. Monitored project status to gauge progress and meet deadlines.

Bengaluru Area, India

Key Responsibilities:1. Designed and led in-market launch of enhanced value proposition for a major American multinational consumer electronics retailer ($40B+) portfolio and grew the credit penetration of the card.2. Collaborated with US stakeholders played a critical role in developing the enhanced value proposition of Citi Retail Card to encourage spend diversity across multiple merchants. This initiative improved new card activation by 5% and drove additional $100MM sales.3. Devised a framework to help drive increased online profile on retailer's website, and also developed a strategy to add Citi Retail Cards to the online profile. The pilot strategy drove $50MM in incremental online sales and 10% improvement in online card penetration.4. Created a model to identify momentum shoppers or customers who are likely to be in an “electronics buying mode” for a sustained period. Annual incremental sales opportunity of $110MM existed by targeting top 4 deciles from the model.5. Conducted training classes, held personal meetings and led special workshops to improve employee performance.

Bengaluru, Karnataka, India

Key Responsibilities:1. Responsible for providing analytics support to multiple retailers across middle-east and helped drive acquisitions and sales growth.2. Created monthly dashboard highlighting performance of business KPIs (average ticket size, basket size, top line sales etc.).3. Leveraged the dashboard to identify pain points and devised strategies (leveraging marketing campaigns) to drive incremental sales and revenue.4. Developed campaign response model to help optimize targeting strategy. This strategy drove incremental 10% increase in responders.

Bengaluru Area, India

Key Responsibilities:1. Designed predictive models for different on premise and cloud products for one of the largest retail firms, leading to $200MM in incremental sales opportunity.2. Identified customers' need state and relevant channel for recommendation by understanding their online and offline journey. The client finally achieved improved conversion rate (more than 10%), customer engagement and retention.3. Developed a framework to optimize the content, placement and target audience of banner ads which finally improved the click through rate by 12% and returns from banner ads.

Master Of Business Administration - Mba, Business Administration And Management, General, 4.0 (First Class Honours)

Activities and Societies: As a key panelist at the Glasgow University Marketing Society workshop, I shared key insights on the evolving.

Bachelor Of Technology (B.Tech.), Chemical Engineering, 8.21

Activities and Societies: Prayas- helping poor children, Planet Nibiru- bass guitarist

Cbse 10Th: 95.4% And Cbse 12Th: 87.4%

Activities and Societies: Debate team