Deputy Brand Manager
CurrentCoordinating with the Advertising Agency to develop appropriate communication plans for Product and Brand awareness for both ATL and BTL Activities.• Planning Brand and Product Campaigns on various platforms.• Content development for Social Media like Facebook, Twitter, Insta etc.• Content Development for company website.• Print Collateral: Design and execute like Product Catalogues, Promotional Fliers, Company Newsletters, POP, Manuals etc.• Coordinating for brand promotions at sponsored events.• Coordinating with firms for corporate gifting and merchandising. Determining comparative costs across proposals and bench marking.• Managing vendors and coordinating with them for requirements.• Merchandising such as In-shop visuals/ POP/ Shop Signage.• Outdoor Media Planning and Implementation like Hoardings/ Unipoles, Wall Painting, Airport Bus branding etc.• Organizing Meets/ Events- Mason Meet, Engineer/ Architect Meet, Dealer Meet, • New Product Launch Events.• Market Analysis, Competitors Mapping, Market Research.• Enforcing stringent compliance with brand guidelines across all customer touchpoints.
