• Organized Planning & Driving Digital Marketing Strategy, resulting in a 80% Increase in Website Traffic and a 54% Increase in Online Sales Globally. Get Appreciation and Promoted to Senior Manager in Middle Term. • Administered and Managed a Digital Marketing Agency and a team of 15 People For a Successful Paid Advertising Campaign, resulting in a 60% Increase in Leads & a 30% Reduction in Cost Per Lead• Executed Brand Strategies, Digital Automation & Data Analytics, Multiple Projects Simultaneously and Meet Tight Deadlines.• Developed and Implemented a Global Growth Marketing Strategy, resulting in a 63% Increase in Engagement and a 45% Increase in Organic Website Traffic• Managed Apps For Acquisition and Customer retention to meet the defined KPIs by Managing a MMP Team (Appflyer & Adjust).• Developed and Implemented a Global Growth Marketing Strategy, resulting in a 63% Increase in Engagement.• Executed and Supported Paid Marketing Strategy for all paid social channels (Meta, Snapchat, TikTok, YouTube, Twitter)• Managed Datacenter Server Management & Web Hosting - Webmaster Role - IT AdministrationBudget Allocation and Campaign Management for cross-functional analysis to achieve defined KPIs.• Managed Brand Strategies, Digital Automation & Data Analytics, Multiple Projects Simultaneously and Meet Tight Deadlines.• Designed & implemented AI models, Prompt Engineering - ChatGPT• Developed software applications that incorporate AI and machine learning technology• Collaborated with cross-functional teams to identify business needs and develop AI solutions that address them.• Conduct research to stay up-to-date with emerging AI technologies and best practices• Managed Salesforce Pardot - B2B Marketing Automation• Conceptual communication and presentation, Content management, CRM Skills, Mobile Marketing• Determined strategies using Marketing tools– SMM, SEM, SEO.• Monitored industry trends and best practices in marketing technology & digitization.

• Planning and driving Digital marketing strategy• Conceptual communication and presentation• Content management, CRM Skills, Mobile Marketing• Determining strategies using Marketing tools– SMM, SEM, SEO Tools,• Developing social media strategies – eg. Blogs, Podcast, Facebook Ad, Google Ad• Monitoring industry trends and best practices in marketing technology & digitization.• Analytical and multitasking skills with ability to manage multiple projects and deadlines• Highly organized, detail-oriented and possessing a high level of integrity.• Natural leadership skills and the ability to collaborate with all teams in the company.• Single point of contact for all sales, marketing, customer care related applications• Design and implement cost effective IT solutions for marketing function aligned with business goals• Collaborate with teams - marketing, sales and customer service to ensure IT enablement and manages projects by creating timelines, adhering to budgets, and tracking of progress with ROI.

Digital Marketing Management and Team HandlingCreating and sending email campaigns & and analyzing resultsCreating social media campaigns for lead genrationCreating and managing Google Ads campaignsIdentifying optimization opportunities for website conversionsBuilding and maintaining affiliate relationshipsDeveloping marketing strategies for mobile platformsOptimizing content for mobile devicesConducting A/B tests and implementing improvementsUtilization of analytics tools to evaluate campaign performance and website traffic

Balaji Enterprises is certified by APEDA, MCCAI etc. We are an ISO 9001:2015 certified organization. The forte of our company lies in offering the best quality products. The Vision mission of the company is to become market leader in Import/Export Business.Lead Generation through SEO, SEMBrand Building and Press Release Developing marketing strategies for local audiencesOnline Reputation ManagementCreating automated marketing campaigns Analyzing the effectiveness of automated marketing CampaignsOrganizing local events and promotionsDeveloping influencer marketing campaigns

Handling A Team Of Digital Marketing Professionals To Deploy Different Digital Activities For Different Clients Across The World.• Branding & Communication Product Management - Strategic Brand Planning / Action plans • Search Engine Marketing, Market Analysis and Search Trends Implementation• Social Media Marketing and Brand Promotion• Campaign and Strategic PPC Planning • Comprehensive Google Advertising Campaigns for eCommerce• Web Technologies- HTML, CSS, Java Script, PHP • Google Webmaster tools, Google Analytics, Google AdWords, MOZ (SEO MOz)• Affiliate Marketing, Content Marketing and Strategy

• Email marketing, e-newsletters and campaigns.• Product Management and Action plans• Affiliate Marketing and Management• Social media campaigns • CMS Management • Lead generation campaigns, Content management• Pay Per click (PPC) and Management• Searcn engine optimization and search media optimization• Website structure and Custom page creation• Advert writing and Bidding strategies• Understanding of mobile technologies.• Usability consultation.• Possessing basic HTML skills.• Link building, Forum Moderation and Administration• Lead generation campaigns, Content management• Website structure and Custom page creation• Social Media management