- Nurturing client relationship (Municipal Corporation) on existing projects and pitching and executing new projects basis client requirements and market trends. - ROI modelling, Business case/Benefit case development and support: Analysing RFPs for various Smart City projects (pan-India) and preparing bidding proposals basis profitability and feasibility evaluations. - Driving various technical projects like customer app development, tokenization, etc from inception to implementation stage.

- Coordinating with cross-functional teams (Technology, Brand, Compliance, Legal, etc) for several Digital Transformation projects, enhancing customer journey, app & product functionalities and overall UI for Smart City customer app, thus improving customer experience. - Strategic Insights and Opportunity Identification: Conducted strategic research and analysis for client, for increasing use-cases for Smart City Card in Surat. - Managing multiple stakeholders in an ongoing project on enabling contactless payment solution in transit for bus & parking services in Bhubaneswar region. - Driving sales on issuance of Odyssey Cards (co-branded smart city payment card)

• Gift Card Portfolio Management - Handling P&L & ROI/financial analysis: Budgeting and accounting of team’s revenue & expenses, optimizing profit and analyzing ROI for new projects. - Identifying the best cashback offers to support sales team, that helps on-board as well as retain corporates and Direct Marketing Agents. - Implemented project on bulk issuance of gift cards for corporates through an end-to-end digital channel.

• Marketing & Other Projects - Designed various marketing campaigns (both ATL & BTL) using multiple channels which resulted in ~15% M-o-M growth in issuance of retail Gift Cards. - Usage of Content Marketing & Google Analytics tool for in-depth analysis (source of lead, demographics, waterfall report, etc) of campaigns and increase their effectiveness. - Implemented an inter-operable digital payment solution for a leading cab aggregator service provider in coordination with a leading payment network.

Product Manager

• Co-branded Cards & Combo Cards Product Management - Launched Combo Cards for a premier Engineering College in Pune. - Responsible for promotion and launch of Combo Cards with multiple Engineering and MBA institutes of national repute. • Debit Cards Portfolio Analysis - Monitoring and tracking the performance of entire Debit Card portfolio with necessary analysis. This involves identification of KPI and preparation of analysis reports to provide insights to top management on business performance which enables them to take critical business decisions. - Tracking the performance of the industry in coordination with Card networks. • Debit Cards Spends Enhancement Initiatives - Identification of inactive customers post demonetization & formulating of campaigns to increase activation. • Product Lifecycle Management - Managing the complete product development lifecycle entailing conceptualising the product idea from inception stage, translating it into product proposal, profitability analysis, acquiring approvals from all stakeholders, preparing feasibility reports and final development in coordination with technology team. • Managing SBI Debit Card Loyalty Program - Responsible for driving the redemption of Loyalty points which includes reaching out to customers, coordinating with Loyalty Program manager and exploring new avenues for redemption. - Re-designing Loyalty program for ensuring stickiness in card usage behaviour.

The Student Placement Committee is responsible for conducting various Campus Engagement activities of XIMB with various Corporates like Final Placements, Internships, Business Conclaves, Leadership Talks, Live Projects, Immersion Courses, etc.

Business Development : Sales, Market Research & Creating Sustainable Export Channels• Conducting market research to find potential markets & key characteristics of the same• Identification of new products for product portfolio expansion• Business development & new client acquisition by pitching to Corporate houses, Banks, Premium Hotels• Design, development & deployment of Exports Channel in multiple countries- Secondary research for identification of potential countries on product basis- Sales Pitching to various potential international clients • Company ambassador for 4th South Asia Expo Fair in Kunming, China for B2B & B2C Sales