Changing the landscape of Industries one day at a time using Technology. Planning the digital transformation journey for a tech based construction company ASBL (asbl.in)In the era of AI and ML, one aspect which holds the key for brands is predicting the future. In strategy and execution dominant sector like Real-estate, if the key principles are wired smartly with the latest tech-landscape then the outcome is unparalleled In an attempt to transform this sector at ASBL, we thrive to unearth the Reality of Tomorrow- Powered by Technology.My role deals around solving problems by making smart products.Product Suite Re-imagined so far -Construction Progress-Sales & CRM-Resident Management

Heading Marketing and Branding Operations for ASBL- Hyderabad.Being heavily focussed on technology the company has multiple tech-based operations in the field of Real-Estate, Education, and IT services. Controlling and managing the brand operations for the all three domains and sectors. Website | www.asbl.in

Inncircles is an innovative Product-Suite in the Prop-Tech arena focused heavily on Data and Intelligence. The vision is to deliver core construction operations through AI assistance with limited or no human dependency.My work involves:-Managing Brand Inncircles -Handling the overall Product Portfolio of multiple products like Materials, Sales etc-Consumer Research and Business Development www.inncirlces.com

To spread awareness on Single-use Plastic Location: Government School and Sagar Institue Engineering College Bhopal Organisers: Environmental Planning & Coordination Organization and NGO called Avantika Abhinav Role: Guest Speaker Turn out: 450+

Retail Store: Managed the setup of the new chain of experiential luxury retail stores in India-Mumbai, Delhi, Jaipur and to strategize campaigns for them.Events, Vendor Management & BTL Campaigns: Managed International & Domestic events for B2C and B2B market includes trade shows like : Maison et Objet-Paris (84sq mt), Domotex-Germany (256 sq mt), Acetech (300sq Mt.), AD design show (60sq mt)and Foaid (12sq mt)- Mumbai, Serendipity Art Festival - Goa (200sq Mt), Performalux Hyderabad (24sq Mt)All successful execution. Handled the Fabrication of stand, campaign planning for event, vendors and manpower management. Handled operations during the event.Media Planning: To strategize the brand presence and work with a multifunctional team to develop content for various international and domestic media and handled coverage in premium home decor properties like COVER(UK), Carpet XL(Germany), Elle, AD. Digital Marketing: To ideate and end to end management of Social media campaigns and targeted Email marketing campaigns for IDAs and B2C customers across international markets Created campaigns and strategize user experience for E-commerce website of the brandPackaging and Labeling: Revamped packaging and labeling for the B2C and B2B final product.

Completed my specialization in Advertising and Brand Management from MICA- Batch 2016-2018.MICA’s vision is to create Leadership in Strategic Marketing and Communication.Looking forward to unlearn and learn the change of the market.Studied courses like FMCG Branding, Sports Marketing.Supply Chain Management, Marketing Management, Strategic Management, Pricing, B2B Marketing Marketing and Branding of Rural, Regional and Luxury products Retail and Shopper Marketing Strategic Design Management,Retail and Shopper Marketing, Services Marketing. Gained deeper understanding of Strategic Marketing and Digital Marketing concepts.

Worked as a Brand Consultant for various clients across sectors. Used primary & secondary research, for benchmarking, competitor analysis, strategy framing and implementation.Worked on social media, sales strategies, rural branding and retail marketing strategies.Developed retail marketing strategy by getting a keen understanding of the dairy markets in the FMCG category by conducting qualitative research and understanding the retailer and distributor model.Developed a clear positioning for the business model innovation for Ortho trauma clinics in Tier-2 and Tier-3 cities by understanding the patient journey and identified opportunities for value addition for both hospital partner and the patient.Conducted sales audit in Tier-2 city, understanding the competition in the electronics industry and deriving a product launch strategy for upcoming products for the brand.

Worked on various roles as Operations Specialist, SAP developer. Handled the backend operations like database & server handling, Customer & Client support, for Telecommunication client-South AfricaJava Developer, implemented Restful Web Services, and performed Integration Testing by Citrus Framework using Java-XML as basic language for Media and Telecommunication client, USA.