Alteryx Core, ICAgile certified digital performance management professional with extensive experience in B2B and B2C industries analyzing and reporting interactive consumer metrics and translating information into actionable recommendations to evaluate and increase return on Investment of marketing campaigns. An intellectually curious individual who can learn new tech platforms and technologies quickly and can dig deep where necessary.Responsibilities include (past and present) digital analytics, digital lead management, webcast analytics, market positioning, and brand management, budget management, media planning, and buying, lead generation, content marketing, website optimization, conversion tracking, funnel management, online and social media marketing, revenue attribution modeling, return on marketing investments analysis.Using tools such as Google Analytics, Google Tag Manager, Google Optimise, Google Ads (Adwords), LinkedIn and Facebook campaign managers, Mixpannel, Drip e-commerce automation tool, Microsoft Dynamics, Power BI, DataStudio, Alteryx, etc.Experienced in the field of Software Sales & Marketing (SaaS and Open Source), Business Development & Consulting, Client Servicing, Marketing Strategies, Pre-sales / Business Analysis with a proven ability to guide teams in areas related to promotional campaigns and marketing. Hands-on knowledge and experience of the business processes and planning implementation, and Project Management.I have also worked with IMRB International for various Primary and Secondary Market Research, and Data Analysis.