Assistant Manager - Digital Product Analytics
CurrentProducts:1. Account Connect2. Enrollment Hub - Phase 23. Amex Passport1. Sized out the relevant customer segment for phase 2 of Enrollment Hub Launch, to be targeted via marketing campaigns for Enrollments. The launch was supported with immediate early readouts to assess the initial performance of the product. 2. Launched the first account connect triggers as an actionable insight brought out of the customer profiling exercise to ensure early activation and… Show more Products:1. Account Connect2. Enrollment Hub - Phase 23. Amex Passport1. Sized out the relevant customer segment for phase 2 of Enrollment Hub Launch, to be targeted via marketing campaigns for Enrollments. The launch was supported with immediate early readouts to assess the initial performance of the product. 2. Launched the first account connect triggers as an actionable insight brought out of the customer profiling exercise to ensure early activation and engagement. 3. Leading the cross-functional forum with product partners to launch another nascent product. Show less